How brand equity affects firm productivity: The role of R&amp;D and human capital

He, Qiuqin; Martínez, José Manuel Guaita; Botella-Carrubí, Dolores

doi:10.1080/1331677x.2019.1686045

Cited by 12 publications

(6 citation statements)

References 33 publications

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“…With the help of human capital, companies can create and develop organizational structure and strategy. R&D and human resources can be used to improve the impact of brand equity on a company's profitability, although as noted by He et al (2019), the effectiveness of such use may be negligible in nonstate companies and companies in the service sector. It is noted that the quality of the SME business environment also depends on human capital -quality employees trained to work in this area (Kotaskova & Rozsa, 2018).…”

Section: Human Capital In Smes Management or Service Sectormentioning

confidence: 99%

Selected Factors of SMEs Management in the Service Sector

Belás

Amoah

Petráková

et al. 2020

JoTS

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The article aims to compare important management factors between SMEs in the service sector and SMEs in other entrepreneurship sectors. The study was realized in the Czech Republic and the Slovak republic over SMEs in the service sector and other sectors in 2019-2020. The data were collected from the owners or top-level managers; the total sample used in the study was 822 SMEs. The questionnaire was constructed in an online version and was fulfilled by 240 SMEs in the service sector and 582 other companies in the Czech or Slovak republic. The research hypotheses were evaluated by basic statistics tools: contingency tables, Z-score, and Chi-square test. The results showed that there are significant differences in the agreed attitudes to the statement: "I manage the company for more than 8 hours a day" between the Czech (62%) and Slovak (71%) respondents in the service business sector. Neither nationality nor the business sector is essential determinants in the perception of human capital as the most critical element in the company (8 out of 10 respondents) and the fact that the owner (manager) of the company should regularly evaluate the performance of its subordinates and motivate them to innovate in work processes. The results are interesting for the entrepreneurs themselves and for entities and organizations that help SMEs' business activities in selected countries, respectively, for economic policymakers.

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Section: Human Capital In Smes Management or Service Sectormentioning

confidence: 99%

Selected Factors of SMEs Management in the Service Sector

Belás

Amoah

Petráková

et al. 2020

JoTS

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“…This can also fasten the internationalization process and will enable them to compete the efficiently in global markets in terms of quality of exports and standardization. He et al [30] conducted a study using panel data model on Chinese listed companies and by taking data from 2012 to 2017. The results of their study suggest that brand equity will play a vital and important role in the future growth of China whereas proper attention should be devoted to it in terms of policy and regulation.…”

Section: The Analysis Of Chinese-style Innovation Characteristicsmentioning

confidence: 99%

Chinese-Style Innovation and Its International Repercussions in the New Economic Times

et al. 2020

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Innovation is the powerful headspring that makes the economy and society continue with sustainable development, and how to innovate is a current research issue all over the world. The purposes of this research are to examine Chinese-style innovations and to analyze the influence of Chinese-style innovation on the international market in the current economic times. From multiple perspectives of institutional innovation as well as scientific and technological innovation, the content, characteristics and connotation of Chinese-style innovation are comprehensively expounded and analyzed through the collection, combination and exploration of innovation, especially in Chinese-style innovation literature and interviews with relevant scholars, experts and enterprises. Then, the fit of Chinese-style innovation and characteristics of the new economic era are systematically described. Based on the exploration of international repercussions of Chinese-style innovation from both macro and micro aspects, the mechanism of Chinese-style innovation's influence on China's international market is also analyzed. In China, the underlying concept has not been well investigated before, therefore there is a gap in which to do research in this area. In accordance with the current research, a conceptual model for the new economic era, Chinese-style innovation and China's international repercussions is established. This study finds that the influence of Chinese companies in research and development has significantly improved, the all-round and multi-domain pattern of Chinese enterprises' overseas development has gradually taken shape, Chinese companies' overseas social responsibility is growing, the overseas competitiveness of Chinese companies has gradually increased, the overall strength of China's science and technology has gradually gained international recognition and its international repercussions have improved significantly.

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“…Sumner et al (2019) note that during R&D, human capital has the key role (shown by the example of medicine). He et al (2019) show how brand's capital influences the company's efficiency and notes the main role of R&D and involved human capital. Chen et al (2019) offer a perspective model and algorithm of optimization of planning of R&D programs with limited human resources.…”

Section: Literature Reviewmentioning

confidence: 98%

Labor division and advantages and limits of participation in creation of intangible assets in industry 4.0: humans versus machines

Lobova

Alekseev

Litvinova

et al. 2020

JIC

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PurposeThe purpose of the work is to solve the set problem and to study the competition and perspectives of division of labor of humans and machines during creation of intangible assets in Industry 4.0.Design/methodology/approachThe research is performed with the help of regression and comparative analysis by building regression curves and with the help of the qualitative structural and logical analysis.FindingsThe authors perform an overview of the factors that determine the advantages and limits of participation in creation of intangible assets in Industry 4.0, determine the perspectives and compile recommendations for division of human and machine labor during creation of intangible assets in Industry 4.0.Originality/valueThe results of the performed research confirmed the general hypothesis that machine technologies allow improving the innovative, marketing and organizational and managerial activities and activities in the sphere of R&D through automatization of certain stages of the process of creation of intangible assets. The authors determine the factors that define the contribution of machine technologies in this process and their competitive advantages as compared to human intellectual capital during creation of intangible assets. These advantages prove the possibility and expedience of division of human and machine labor during creation of intangible assets.

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How brand equity affects firm productivity: The role of R&D and human capital

Cited by 12 publications

References 33 publications

Selected Factors of SMEs Management in the Service Sector

Selected Factors of SMEs Management in the Service Sector

Chinese-Style Innovation and Its International Repercussions in the New Economic Times

Labor division and advantages and limits of participation in creation of intangible assets in industry 4.0: humans versus machines

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