How B2B platform improves Buyers’ performance: Insights into platform’s substitution effect

Zhou, Liying; Mao, Hongyi; Zhao, Taiyang; Wang, Valerie Lynette; Wang, Xiaodong; Peng, Zhao

doi:10.1016/j.jbusres.2022.01.060

Cited by 53 publications

(30 citation statements)

References 86 publications

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“…In summary, both internal factors (e.g., resources, capabilities, and strategies) and external factors (e.g., market, industry environment) are important in determining the entry timing. However, existing studies focus more on the traditional offline market, while research on the online market is quite scarce ( 40 , 41 ). A considerable number of studies reveal major differences between online and offline markets, of which the role of strategic orientation among the determinants of a company's choice in entering the online market cannot be ignored ( 6 ).…”

Section: Theoretical Background and Hypothesesmentioning

confidence: 99%

When to become an electronic business venture after the COVID-19 pandemic? The role of strategic orientation and perceived environmental turbulence in determining online market entry timing

Mao

Huang

et al. 2022

Front. Public Health

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After the COVID-19 epidemic, a growing number of commercial entities have decided to enter the online platform and operated as an electronic business venture. However, the timing of entering the online market is a strategically important issue. On the basis of social capital theory and resource-based view, this study attempts to understand the different impacts of two strategic orientations (i.e., Guanxi orientation and entrepreneurial orientation) and perceived environmental turbulence (i.e., market turbulence and political turbulence) on online market entry timing. We test four hypotheses using data collected from 174 Chinese companies. Our results confirm that entrepreneurial orientation negatively impacts online market entry timing, and this effect is moderated by perceived market turbulence such that the negative relationship between entrepreneurial orientation and online market entry timing will be strengthened in higher market turbulence. By contrast, Guanxi orientation positively impacts online market entry timing, and the positive relationship between Guanxi orientation and online market entry timing will be weakened in higher political turbulence. Implications and future research directions are discussed.

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Section: Theoretical Background and Hypothesesmentioning

confidence: 99%

When to become an electronic business venture after the COVID-19 pandemic? The role of strategic orientation and perceived environmental turbulence in determining online market entry timing

Mao

Huang

et al. 2022

Front. Public Health

Self Cite

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“…Specifically, they must examine the differences between Chinese and American values and how these may impact operations. If a firm wants to do business in China but does not want to be affected by cultural differences between the two countries, it can simply avoid doing business there ( van der Waal et al, 2021 ; Zhou et al, 2022b ). However, if a company wants to run its businesses as usual but still move into this market, it must compensate for these differences and adjust its business model ( Torrecillas and Brandão Fischer, 2021 ).…”

Section: Literature Reviewmentioning

confidence: 99%

Modeling analysis of the correlation between duality innovation and multinational enterprise performance

Chen²

2022

Front. Psychol.

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In this study, we investigate how the influence of dual innovation affects the productivity of multinational enterprises (MNEs). Because of the rise of the knowledge-based economy, the capacity of multinational corporations (MNCs) to innovate technologically has become an increasingly important component in determining the extent to which they can compete in the global market. Models of Duality Innovation and Multinational Enterprise Performance with a Measurement of Corporate Risks from 2000 to 2015 were developed using corporate finance literature and data. The models show positive relationships between duality innovations and multinational enterprise performance. Furthermore, there has been an increasing level of corporate risks over the years when measured by both the duality innovation and multinational enterprise performance metrics. This article discusses the findings of this research project. It explains how they can help understand international enterprise performance while also explaining how to determine a potential risk profile for an individual or multiple companies. This knowledge is valuable because it helps us understand why some corporations succeed while others fail.

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“…In contrast, the C2C social trading platform differs from other platforms in terms of functions and uses (Allen, 2014). Consumers' interactions are carried out through various C2C platforms (Cuevas-Molano et al, 2021;Zhou et al, 2022a), such as eBay, OLX, Craigslist, Instagram, etc. Online transaction sites allow consumers to bid on products and act as intermediaries in a wide geographic area, directing buyers' payments to sellers.…”

Section: Introductionmentioning

confidence: 99%

How does consumer-to-consumer community interaction affect brand trust?

Tabish

Thomas

Rehman

et al. 2022

Front. Environ. Sci.

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This article seeks to study how the extensive usage of social networking sites (SNSs) and interaction in consumer-to-consumer (C2C) communities influence brand trust. Social networking sites have impacted internet commerce in a technologically advanced era; it connects global users. Social media ads have changed our thinking; new market trends are reshaping the business industry. This study empirically investigates a model based on media richness theory and social capital theory. Using data collected from users who conducted transactions on these sites, a theoretical model was developed to analyze the inspirations behind trust. The results show that Instagram’s media-rich platform enhances social capital and a sense of virtual community between its members, affecting trust. Instagram usage intensity does not immediately affect brand trust, but it has an indirect effect; community trust also positively influences brand trust. This study defines the role of a sense of virtual community (SOVC) and social capital (SC) in C2C communities only. This study delivers insights to managers on how to increase brand trust via SNSs. Prior studies on social commerce do not apply to C2C communities on social media platforms, especially Instagram. This study presents a novel standpoint of social capital and media richness structures as precursors of brand trust in C2C communities.

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How B2B platform improves Buyers’ performance: Insights into platform’s substitution effect

Cited by 53 publications

References 86 publications

When to become an electronic business venture after the COVID-19 pandemic? The role of strategic orientation and perceived environmental turbulence in determining online market entry timing

When to become an electronic business venture after the COVID-19 pandemic? The role of strategic orientation and perceived environmental turbulence in determining online market entry timing

Modeling analysis of the correlation between duality innovation and multinational enterprise performance

How does consumer-to-consumer community interaction affect brand trust?

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