How Authentic Experience Affects Traditional Religious Tourism Development: Evidence from the Dajia Mazu Pilgrimage, Taiwan

Lee, Tsung Hung; Jan, Fen‐Hauh; Lin, Yi Hsien

doi:10.1177/0047287520921240

Cited by 38 publications

(22 citation statements)

References 89 publications

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“…Marketing strategies aimed at enhancing a territory's tourist attractiveness could focus on these factors, highlighting their “fervid” nature and their deep spiritual connotations (see also Hung et al , 2020). The individual and collective experiences of participants, reinforced by natives' behaviors (Nunkoo and So, 2016), may be an opportunity to magnify the value of the tourism destination and its associated traditions.…”

Section: Discussionmentioning

confidence: 99%

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The effect of fervid attachment to religious rites on tourism: evidence from the Holy Week in Southern Italy

Sestino

Pino

Guido

2021

JCHMSD

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PurposeThe purpose of this paper is aimed to examine natives' Fervid Attachment to religious rites, as a part of cultural heritage, in its extrinsic (sense of belonging, rituality) and intrinsic (intimate bond, emotionality) characteristics, by shedding light on how leveraging on these characteristics could be emphasized to promote sustainable local development.Design/methodology/approachBased on the principles of an ethnographic research approach based on observational methods, this paper analyzes the rites of Holy Week in Taranto, a city located in the Southern Italy, by capturing individuals' behavior according the concept of Fervid Attachment.FindingsResults show that tourism destinations preserving their traditions and religious rites as part of their cultural heritage can satisfy tourists' spirituality needs and, by promoting the interaction with the local population (natives) in terms of relationship between them and tourists, supporting local communities' development. Moreover their Fervid Attachment in terms of sense of belonging, rituality, intimate bond and emotionality could be empathized to promote sustainable local development.Practical implicationsOur results provide suggestions on how local policymakers and tourism marketers could leverage natives' attachment to religious rites to boost religious tourism.Originality/valueThis paper shows from a new perspective based on the concept of natives' Fervid Attachment how local people are relevant in promoting a tourism destination.

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Section: Discussionmentioning

confidence: 99%

“…Our research contributes to the literature on the role of tourism destination attachment and natives' support in tourism development, especially in relation to religious rites (Hung et al , 2020; Ouyang et al , 2017). Such events could become fundamental for tourism destinations' economic and socio-cultural development.…”

Section: Introductionmentioning

confidence: 88%

The effect of fervid attachment to religious rites on tourism: evidence from the Holy Week in Southern Italy

Sestino

Pino

Guido

2021

JCHMSD

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“…Moreover, the ultimate results corresponding to stimulation and the organism are responses that involve specific factors such as a person's intention and actual behaviour. Regardless of the above information, the utility of this theory in the clarification of specific factors influencing an individual's behavioural intentions has been the subject of discussion among several scholars (Moe and Tan, 2016; Abdullah and Lui, 2018; Alam and Noor, 2020; Hung Lee et al. , 2021).…”

Section: Theoretical Backgroundmentioning

confidence: 99%

The impact of food culture on patronage intention of visitors: the mediating role of satisfaction

Khoshkam

Marzuki

Nunkoo

et al. 2022

BFJ

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PurposeThe revival of local foods in the tourism context plays a significant role in attracting visitors. Unexpectedly, empirical evidence on food festivals aimed at reviving local cuisine in non-Western countries is scarce. This study aimed to examine and clarify the concept of food culture attributes on visitors' satisfaction and patronage intention in a food festival setting to revive local foods.Design/methodology/approachA quantitative approach was used. Convenience sampling and questionnaires were administered to 172 attendees as the final response to a food festival. The conceptual framework identifies the assumptions of structural equation modelling (SEM).FindingsFood culture attributes significantly impacted visitor satisfaction based on the results. Cooking methods had an insignificant influence on satisfaction and indirect effects on patronage intention. Additionally, the authors persuaded satisfaction to act as a mediator, and food culture was a significant contributor to the hypothesised framework.Originality/valueTo the best of the authors’ knowledge, this is one of the first empirical studies to employ food culture attributes (flavour, presentation, cooking method and gastronomic identification) and patronage intention in the mediating role of satisfaction with Iranian cultural heritage as a revival of a visitor’s attraction towards local cuisine. The results revealed that the resurrection of local dishes serves as an alternative truth that aids in preserving Iranian cultural heritage.

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“…Worshiporiented attendees contribute to tourism sustainability. In particular, sustaining the authentic experience of pilgrims helps to support managerial development in terms of effective experiential relationships (Lee et al, 2020). Religious tourism aids in enhancing the slow land framework, thus giving rise to sustainable hospitality organisational patterns that support community involvement and cultural managerial policies in alignment with travellers' expectations (Gazzola et al, 2018;Gazzola et al, 2019b;Grechi et al, 2015).…”

Section: Religious Tourism and Pilgrimages As Sources For Sustainable Tourism Developmentmentioning

confidence: 99%

Towards a sustainability‐oriented religious tourism

et al. 2021

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Religious tourism and pilgrimages increasingly contribute to developing the social and economic growth of local economies and communities over time. The aim of the present study is to analyse the role of religious touristic routes as sites of pilgrimages and an opportunity to drive a pathway for sustainable tourism development. The study relies on analysing qualitative and quantitative data, through a questionnaire distributed in late 2018; the questionnaire relates to pilgrimages concerning the Camino de Santiago de Compostela and Via Francigena as religious touristic destinations that contribute to the social and economic sustainability of local economies. Indeed, these pilgrimages strengthen the importance of building collaborative processes by enabling religious touristic destinations to open up to better managing and by driving sustainability‐oriented policies, thus enhancing social and economic growth within local communities.

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How Authentic Experience Affects Traditional Religious Tourism Development: Evidence from the Dajia Mazu Pilgrimage, Taiwan

Cited by 38 publications

References 89 publications

The effect of fervid attachment to religious rites on tourism: evidence from the Holy Week in Southern Italy

The effect of fervid attachment to religious rites on tourism: evidence from the Holy Week in Southern Italy

The impact of food culture on patronage intention of visitors: the mediating role of satisfaction

Towards a sustainability‐oriented religious tourism

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