How Artificial Intelligence Drives Sustainable Frugal Innovation: A Multitheoretical Perspective

Abstract

Recent globalization and industrialization efforts have pushed many companies to seriously consider innovation efficiency and its effectiveness. Industries seek to integrate innovation thinking in the company, resulting in different innovation theories. However, these theories become mostly ineffective when disruptions such as pandemics, political instability, or other natural events occur. In response to such disruptions, frugal innovation has been adopted in recent years because it can maximize efficiency with fewer resources. While frugal thinking is effective from an economic perspective, not enough attention has been devoted to exploring this innovative thinking method from the perspective of other pillars of sustainability (environment and society). This article focuses on this gap to deepen the understanding of sustainable frugal innovation in a recent business environment under various theoretical perspectives (triple bottom line, diffusion of innovation, and critical success factor theories). Technology is a vehicle for innovation, so this article integrates the technological advantages of AI with sustainable frugal innovation as a driving force for its effective implementation; other existing studies are limited. Integrating AI with sustainable frugal innovation requires precise actions that can be the result of understanding AIs critical success factors from the perspectives of sustainable frugal thinking. Therefore, this article analyzes the critical success factors for AI through grey DEMATEL. A research framework has been proposed and validated with a Danish case study context. Among 24 overall common critical success factors, "understanding the concept of AI" and "level of AI investment" in sustainable frugal innovation are identified as the most influential success factors. In addition, influential connections among other overall common success factors are presented. These findings could motivate industries to explore different options for successfully integrating AI with their sustainable frugal thinking, which may increase their business competitiveness during disruptions in a more sustainable way.

Confirmatory Factor Analysis: User Behavior M-Commerce Gamification Service in Indonesia

“…Moreover, what factors drive users to use m-commerce gamification services? Motivation is the force that causes people to act and persist in doing something; when interacting with new digital innovations, motivation plays an important role [14], [15]. This study aims to complement previous research [16] on the factors that influence a person to use gamification services.…”

Circular economy adoption barriers: An extended fuzzy best–worst method using fuzzy DEMATEL and Supermatrix structure

“…Hafezalkotob and Hafezalkotob (2017) developed a new fuzzy BWM via the combination of group and individual decisions, fuzzy theory, and linear BWM presented by Rezaei (2016). The literature review shows that although many efforts have been made to develop BWM (Kannan et al, 2021), DEMATEL (Ferreira, Kannan, et al, 2022; Ferreira, Spahr, et al, 2022; Govindan, 2022; Govindan et al, 2022) and only few studies have used the combination of BWM and DEMATEL to consider the interdependency among factors (Kannan, 2021; Liu et al, 2020; Yazdani et al, 2020; Yazdi et al, 2020). Therefore, to the best of the authors' knowledge, a combination of fuzzy BWM, fuzzy DEMATEL, and Supermatrix structure is introduced in this paper for the first time as a new MCDM method, to be called the FBWDS method.…”

Frugal innovation: Antecedents, mediators, and consequences

“…This study integrates influential factors-namely, the antecedents, mediators, and consequences-into a framework for FI based on empirical findings. On categorizing the antecedents into personal, business, and social categories, this framework reveals three main The importance of the capacity to operate with limited resources has been seen during the recent disruption caused by the COVID-19 pandemic, which forced companies around the globe to adopt FI principles to build more secure, inclusive, and timely solutions (Bhatti et al, 2020;Govindan, 2022). What is more, our framework demonstrates FI's potential for positively contributing to the three major pillars of sustainability, namely, the economy, society, and the environment (Howell et al, 2018;Levänen et al, 2016).…”

“…FIs are often considered to be low‐tech, affordable solutions for serving low‐income customers, mainly in emerging markets (Tiwari & Herstatt, 2020). However, FI has also been recently explored in relation to sophisticated technologies like artificial intelligence (Govindan, 2022). FIs can be developed by Western multinationals, multinationals in emerging markets, domestic and international entrepreneurs, and start‐ups in a wide range of sectors, such as energy, health, education, ICT, and transportation (Agarwal et al, 2016; Bhatti et al, 2017; Hossain, 2017).…”