How Are Material Values and Voluntary Simplicity Lifestyle Related to Attitudes and Intentions toward Commercial Sharing during the COVID-19 Pandemic? Evidence from Japan

Lee, Kyung-Tae

doi:10.3390/su14137812

Cited by 3 publications

(6 citation statements)

References 64 publications

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“…She states, “ Personally, I won't rent because I don't want it.” “I don't have such great needs.” “Because of the person I am, I'd like to keep things simple.” Furthermore, Gen X values stability and security over experience (Tolani et al, 2020). Prior research has examined the voluntary simplicity lifestyle in the context of sharing (Lee, 2022), but its discovery in the context of fashion rental is novel.…”

Section: Resultsmentioning

confidence: 99%

“…Moreover, emotional disconnect due to the absence of self‐investment in rented clothes has been identified for the first time as a barrier. Lastly, even though voluntary simplicity has been considered in the literature of sharing (Lee, 2022), it is novel to reveal it in the context of fashion rental.…”

Section: Theoretical and Managerial Contributionsmentioning

confidence: 99%

“…Furthermore, Gen X values stability and security over experience (Tolani et al, 2020). Prior research has examined the voluntary simplicity lifestyle in the context of sharing (Lee, 2022), but its discovery in the context of fashion rental is novel.…”

Section: Lifestylementioning

confidence: 99%

“…for the first time as a barrier. Lastly, even though voluntary simplicity has been considered in the literature of sharing (Lee, 2022), it is novel to reveal it in the context of fashion rental.…”

Section: Personal Hygiene Behaviourmentioning

confidence: 99%

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Gen Xers: Perceived barriers and motivators to fashion renting from the Indian cultural context

Jain

Singh

Jain³

et al. 2023

J of Consumer Behaviour

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Recently, the thought processes of consumers are evolving universally, making them reflective of the detrimental ecological footprints owing to excessive fashion consumption at a personal level. Consequently, they are increasingly thinking about accessing alternative, sustainable modes of consuming fashion. Furthermore, this transition is being witnessed across the generations and is not confined to any one generation. The current study pertains to the recent shift of “Generation X" towards fashion rentals. However, Gen X is considered less experimental, more conservative, and therefore less lucrative. To this end, the current study explores the barriers to Gen X's adoption of fashion rental and suggests motivations to promote it. It employs an interpretive qualitative research paradigm, obtains data from 32 Gen X fashion consumers via semi‐structured interviews, analyses the data using thematic analysis, and uses the theory of psychological ownership and the Hofstede cultural dimensions as an underpinning framework. Results indicate the emergence of six themes representing barriers, including loss of efficacy and effectance, loss of self‐identity and extended self, temporariness, environmental unsustainability, personal hygiene behaviour, and lifestyle. Similarly, motivations included three themes: long‐term subscriptions; transparency and assurances; and personalisation and storytelling. This implies that fashion rental firms need to embrace transparency and empower consumers through co‐creation, long‐term rental subscriptions, and the possibilities of possession. Further, the paper contributes to the identification of new dimensions, including a lack of nostalgia, risk avoidance, personal hygiene, an absence of personalisation, a dearth of education, emotional detachment, and voluntary simplicity in lifestyle. It also suggests future research.

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Section: Resultsmentioning

confidence: 99%

Section: Theoretical and Managerial Contributionsmentioning

confidence: 99%

Section: Lifestylementioning

confidence: 99%

Section: Personal Hygiene Behaviourmentioning

confidence: 99%

See 2 more Smart Citations

Gen Xers: Perceived barriers and motivators to fashion renting from the Indian cultural context

Jain

Singh

Jain³

et al. 2023

J of Consumer Behaviour

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“…Materialist consumption continues as long as goods represent social status (Lee, 2022). Studies show that materialistic values differ between cultures and provide different sharing options.…”

Section: Materialismmentioning

confidence: 99%

Literature review of the sharing economy: Socio‐cultural perspective

Yildiz

Uzunöz

2023

Community & Applied Soc Psy

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This article reviews the literature to explore the role of culture in the sharing economy. During the literature review process, we used the terms collaborative consumption, collaborative economy, gift economy, gift‐giving, mesh, peer‐to‐peer, and commercial sharing systems in addition to the term sharing economy. Thus, we offer a reasonably broad scope in our research. It analyses 89 articles through a systematic literature review to determine the role of society and culture in the sharing economy. In addition, it offers a theoretical and descriptive exploration of the sharing economy and culture. The research shows that cultural dimensions and sharing motives shape the role of culture in the sharing economy. In this context, we determine the dimensions of power distance, uncertainty avoidance, individualism–collectivism, masculinism, long‐ and short‐term orientation, and indulgence‐restrain. In addition, we determine economic, social, sustainability, materialism, and trust motives. It shows that materialism, economic, sustainability, and trust differ depending on cultural dimensions. This situation shapes the attitudes and intentions of individuals toward the sharing economy. In addition, the study lists the cultures studied and the theoretical approaches used in previous cross‐cultural studies on the sharing economy. The study shows that cross‐cultural studies often focus on the cultures of the United States, China, and India. Finally, we offer suggestions for future research.

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Exploring Subjective Happiness, Life Satisfaction, and Sustainable Luxury Consumption in China and Japan Amidst the COVID-19 Pandemic

Lee

Furukawa

2023

Administrative Sciences

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The COVID-19 pandemic has significantly impacted societies worldwide, leading to challenges in ensuring well-being and sustainability. In this context, it is essential to better understand consumer consciousness of pro-environmental products from the perspective of well-being. Therefore, our cross-national investigation aimed to explore the relationship between subjective well-being (SWB) and sustainable luxury consumption during the pandemic. We analyzed data from 800 respondents in China and Japan during the pandemic. Our findings, obtained through partial least squares structural equation modeling, reveal novel insights. First, SWB positively influences pro-environmental behavioral intentions, even in luxury fashion consumption. This highlights the potential for individuals to make sustainable choices, while indulging in luxury products. Additionally, we observed variations in the impact of subjective happiness and life satisfaction on luxury consumption between China and Japan. Specifically, the influence of subjective happiness was more pronounced in China than in Japan, indicating cultural distinctions in the relationship between well-being and luxury consumption. Moreover, our study identifies consumer novelty seeking as a mediator linking SWB to sustainable luxury consumption. This discovery provides a further understanding of the relationships explored in our study. These findings deepen our understanding of the interplay between well-being and sustainable luxury consumption, thereby informing strategies to promote pro-environmental behaviors in the luxury fashion sector.

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How Are Material Values and Voluntary Simplicity Lifestyle Related to Attitudes and Intentions toward Commercial Sharing during the COVID-19 Pandemic? Evidence from Japan

Cited by 3 publications

References 64 publications

Gen Xers: Perceived barriers and motivators to fashion renting from the Indian cultural context

Gen Xers: Perceived barriers and motivators to fashion renting from the Indian cultural context

Literature review of the sharing economy: Socio‐cultural perspective

Exploring Subjective Happiness, Life Satisfaction, and Sustainable Luxury Consumption in China and Japan Amidst the COVID-19 Pandemic

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