2014
DOI: 10.21153/jtlge2013vol4no1art562
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How are CSU Advertising students being prepared to be industry-ready graduates?

Abstract: The need for University graduates to be industry-ready on completion of a tertiary degree is a topic which is being examined with increasing interest (Frawley & Litchfield, 2009). There is concern that Australia is facing a shortage of professional, qualified talent in the advertising industry (Corlette, 2010;Ma, 2012; Hayes Quarterly Report, 2013), thus placing an increasing demand on universities to produce industry-ready graduates who can fulfil advertising jobs and make an immediate and meaningful contribu… Show more

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Cited by 4 publications
(2 citation statements)
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“…With the changes in the global and technological businesses, educational institutions have become more and more challenged to prepare industry-ready graduates throughout the years (Llewellynn and Clarke, 2014;Smuts and Hattingh, 2018). Developing a sense of initiative and entrepreneurship became one of the main goals of education (European Commission, 2014).…”
Section: Innovative Ways Of Teaching Entrepreneurshipmentioning
confidence: 99%
“…With the changes in the global and technological businesses, educational institutions have become more and more challenged to prepare industry-ready graduates throughout the years (Llewellynn and Clarke, 2014;Smuts and Hattingh, 2018). Developing a sense of initiative and entrepreneurship became one of the main goals of education (European Commission, 2014).…”
Section: Innovative Ways Of Teaching Entrepreneurshipmentioning
confidence: 99%
“…Alternatives to unpaid work which have been explored include supervised, university‐based (rather than workplace) learning activities which simulate real workplace experiences and interactions (e.g. Harthill ; Llewellynn and Clarke ).…”
Section: Future Researchmentioning
confidence: 99%