How and why did craft breweries ‘revolutionise’ the beer market? The case of Poland

Wojtyra, Bartosz

doi:10.2478/mgr-2020-0007

Cited by 18 publications

(14 citation statements)

References 75 publications

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“…The presented results are in compliance with former studies [9,27,[30][31][32][37][38][39][40][41], which identified and described similar factors influencing the expansion of craft beer in different countries, however, there are differences because of the diverse history of the countries, levels of income, regional differences, a tradition of drinking beer and its substitutes. Thanks to the gained data we have identified some of the reasons that influence the expansion of craft beer in the Czech Republic as stated above.…”

Section: Discussionsupporting

confidence: 91%

Beer Industry in the Czech Republic: Reasons for Founding a Craft Brewery

Březinová

2021

Sustainability

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The goal of this article is to evaluate the evolution of the brewing industry in the Czech Republic with an emphasis on the phenomenon of craft-brewery development. It deals with the influence of globalization on the structure of the Czech beer market and the rise of craft-breweries between 2000 and 2019. The main outputs come from research where a representative sample of 48 craft breweries was questioned from the Czech Republic. The result is the identification of the main factors influencing the increase of craft-breweries (legislation changes enabling entrepreneurship, increase of purchasing power of consumers, increase in demand for different beer styles, craft beers and specials, change of consumer behavior) but also the challenges that prevent their further expansion (lack of qualified brewers, complicated administration). The main motive for founding a craft brewery is an effort to improve beer culture in the Czech Republic and the ever-increasing demand for diversified beer (as opposed to the demand for the so-called euro-beers) and a good business opportunity stemming from this, which has been attracting more and more investors into this field.

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Section: Discussionsupporting

confidence: 91%

Beer Industry in the Czech Republic: Reasons for Founding a Craft Brewery

Březinová

2021

Sustainability

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“…Globalization has a decisive role in the evolution of the craft beer market, thereby the world is becoming a place of fast knowledge and information transfer. One of the results of globalization was the promotion of local traditions or specific local resources by creating and promoting beverages such as craft beers, which are diverse, atypical, and high-quality products [57]. There is not one recognized definition, still according to Brewers Association craft brewer is a small and independent brewer.…”

Section: Craft Beermentioning

confidence: 99%

“…The development of craft brewing markets, however, was uneven in time and space [57]. Taking into consideration the number of new CBs available on the market every year, it is interesting to observe the "hyper-differentiation" phenomenon.…”

Section: Craft Beermentioning

confidence: 99%

“…Pichia kluyveri strain can be used for producing NAB or LAB owing to its limited ability to ferment glucose whilst significantly changing hop compounds into positive flavor compounds [57,97]. Pichia kluyveri produces much less diacetyl compared with the Saccharomyces cerevisiae brewers' yeast strain.…”

Section: New Trends Regarding Yeasts Involved In Fermentation Of Specmentioning

confidence: 99%

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Non-Alcoholic and Craft Beer Production and Challenges

et al. 2020

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Beer is the most consumed alcoholic beverage in the world and the third most popular beverage after water and tea. Emerging health-oriented lifestyle trends, demographics, stricter legislation, religious prohibitions, and consumers’ preferences have led to a strong and steady growth of interest for non-alcoholic beers (NABs), low-alcohol beers (LABs), as well for craft beers (CBs). Conventional beer, as the worlds most consumed alcoholic beverage, recently gained more recognition also due to its potential functionality associated with the high content of phenolic antioxidants and low ethanol content. The increasing attention of consumers to health-issues linked to alcohol abuse urges breweries to expand the assortment of conventional beers through novel drinks concepts. The production of these beers employs several techniques that vary in performance, efficiency, and usability. Involved production technologies have been reviewed and evaluated in this paper in terms of efficiency and production costs, given the possibility that craft brewers might want to adapt them and finally introduce novel non-alcoholic drinks in the market.

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“…In response the phenomenon of establishing local microbreweries was noted, first described in the United States (Schnell and Reese, 2003), which has spilled over almost the whole world in the form of tens of thousands of new enterprises (e.g. Holtkamp et al, 2016;Limberger and Tulla, 2017;Materna, Hasman and Hána, 2014;Reid and Gatrell, 2017;Wojtyra, 2020). The diversity of beer supply has resulted in an extremely strong role for customers, who can choose from a plethora of beer brands.…”

Section: Introductionmentioning

confidence: 99%

Regional brands produced beyond the region: An analysis of beer brands from recently closed breweries in Europe

Hasman

Hána

Materna

2021

Moravian Geographical Reports

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Global industry has been undergoing changes in the concentration of brand ownership and production, with acquisitions and closures being a major factor in this evolution. The impacts of such activities are commonly studied from an economic perspective and from the perspective of internal firm-level and deal-level factors, while the influence of external geographical factors is largely neglected. Our research focuses mainly on the importance of geographical cultural factors affecting beer brands whose production location was moved after the closure of the original breweries. The research includes a complete sample of 30 brands from recently closed breweries across Europe. Brands are divided into seven categories according to how their marketing strategy has (or has not) changed in terms of exploiting regional and national identity. The overall success of these brands is then measured in terms of the development of their share in the home countries’ markets. Differences in brands’ strategies and successes are explained through a wide range of country-level factors and the individual characteristics of the breweries. It is shown that the level of beer tradition or identity in the countries, as well as the country’s beer life-cycle position, plays a crucial role in the evolution of the studied brands.

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How and why did craft breweries ‘revolutionise’ the beer market? The case of Poland

Cited by 18 publications

References 75 publications

Beer Industry in the Czech Republic: Reasons for Founding a Craft Brewery

Beer Industry in the Czech Republic: Reasons for Founding a Craft Brewery

Non-Alcoholic and Craft Beer Production and Challenges

Regional brands produced beyond the region: An analysis of beer brands from recently closed breweries in Europe

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