“…Nonmarket activity research has increased dramatically in recent years (Brown et al, 2022; Hadani et al, 2017; Lawton et al, 2013). In addition, nonmarket activity in international business research has highlighted the importance of foreign firms engaging in the political process when competing in cross‐border markets (Brown et al, 2022; Sun et al, 2021). Despite this, the majority of this research has focused on traditional multinational firms, and little is known about the EMNCs' nonmarket strategy, particularly lobbying activities in the host developed market While several studies have investigated EMNCs' political connections in their home country (e.g., Mariotti & Marzano, 2019; Schweizer et al, 2019), our work furthers the sparsely examined literature on the nonmarket activity of EMNCs in the host, developed market.…”