How 360-Degree Video Influences Content Perceptions and Environmental Behavior: The Moderating Effect of Environmental Self-Efficacy

Oh, Jeeyun; Sudarshan, Sabitha; Jin, Eunjoo; Nah, Soya; Yu, Na

doi:10.1177/1075547020932174

Cited by 38 publications

(19 citation statements)

References 65 publications

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“…Thus some ambiguity exists about whether to examine environmental behaviors at an individual and/or societal level. Many studies use measures that combine different aspects of PEBs (e.g., Abraham et al, 2015; Axelrod & Lehmen, 1993; Berger & Corbin, 1992; Chen, 2015; Heeren et al, 2016; Homburg & Stolberg, 2006; Huang, 2016; Lee & Holden, 1999; Lee et al, 2014; Oh et al, 2020; Oreg & Katz-Gerro, 2006; Rice et al, 1996; Wu & Mweemba, 2010). For example, some distinguish between activist and non-activist behaviors (Chen, 2015; Homburg & Stolberg, 2006; Piyapong, 2020) as PEBs.…”

Section: Pro-environmental Behaviorsmentioning

confidence: 99%

Relationships Among Environmental Attitudes, Environmental Efficacy, and Pro-Environmental Behaviors Across and Within 11 Countries

Miller

Rice

Gustafson

et al. 2022

Environment and Behavior

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Pro-environmental behaviors (PEBs) are crucial to reducing environmental degradations, and much research has focused on two key psychological antecedents: pro-environmental attitudes and efficacy beliefs. Yet, the evidence of their direct and interactive relationships are mixed. Further, few studies investigate how these key relationships vary across different countries and contexts. Using data from a large international survey ( N = 11,000) in 11 countries, we examine relationships among environmental attitudes, efficacy, and PEBs. Overall environmental attitudes are a strong predictor of PEBs, while efficacy has a small direct and a non-significant moderation effect. Within countries, both direct and moderation relationships involving efficacy are tiny. The relative dominance of environmental attitudes as a predictor raises questions about the unique importance of efficacy in explaining PEBs separate from attitudes (and covariates). The nuanced connections between these variables within individual countries highlight the importance of more diverse global environmental research.

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Section: Pro-environmental Behaviorsmentioning

confidence: 99%

Relationships Among Environmental Attitudes, Environmental Efficacy, and Pro-Environmental Behaviors Across and Within 11 Countries

Miller

Rice

Gustafson

et al. 2022

Environment and Behavior

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“…For example, Horning (2017) examined the impact of second screen interactions on viewers' perceived enjoyment of news content. Oh et al (2020) demonstrated that 360-degree videos had a greater indirect effect on the positive emotions evoked by video content, through enhanced perceived interactivity, than did 2D videos. Recent automatic facial expression detection-based studies measuring emotions evoked by ads have demonstrated that interactive advertising elicits positive emotions (e.g., Teixeira et al, 2012;Lewinski et al, 2014;Castellanos et al, 2018;Lacroix et al, 2020).…”

Section: Effects Of Interactivity On Affective Processing: Emotions E...mentioning

confidence: 91%

“…Therefore, the efficacy of 360-degree video ads should be examined (Feng, 2018). Surprisingly, despite the growth in the use of 360-degree videos, and their distinctive features, there has been little academic research into their effectiveness in advertising; and the scarce research that has been undertaken has used self-reported measures of consumers' responses (Feng et al, 2019;Oh et al, 2020).…”

Section: Introductionmentioning

confidence: 99%

Do You See What I See? Effectiveness of 360-Degree vs. 2D Video Ads Using a Neuroscience Approach

et al. 2021

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This study compares cognitive and emotional responses to 360-degree vs. static (2D) videos in terms of visual attention, brand recognition, engagement of the prefrontal cortex, and emotions. Hypotheses are proposed based on the interactivity literature, cognitive overload, advertising response model and motivation, opportunity, and ability theoretical frameworks, and tested using neurophysiological tools: electroencephalography, eye-tracking, electrodermal activity, and facial coding. The results revealed that gaze view depends on ad content, visual attention paid being lower in 360-degree FMCG ads than in 2D ads. Brand logo recognition is lower in 360-degree ads than in 2D video ads. Overall, 360-degree ads for durable products increase positive emotions, which carries the risk of non-exposure to some of the ad content. In testing four ads for durable goods and fast-moving consumer goods (FMCG) this research explains the mechanism through which 360-degree video ads outperform standard versions.

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“…When citizens have more confidence in their ability to complete tasks, their self-efficacy may be increased. Thus, Oh et al (2020) suggest that citizens' self-understanding of science issues will relate positively to scientific self-efficacy. Additionally, it is hypothesized that scientific interest and self-understanding may be related to science learning enjoyment and scientific self-efficacy (Lin et al, 2013a).…”

Section: Introductionmentioning

confidence: 99%

Exploring the relationships of citizens’ scientific interest and self-understanding to their learning enjoyment and self-efficacy in science

Smith

Hong

et al. 2022

Curr Psychol

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The aim of this study was to explore whether citizens' scientific interest and self-understanding relate to their learning enjoyment and self-efficacy in science. The sample participants consisted of 1,657 Taiwanese citizens ranging from 18 to 70 years of age. All participants were asked to complete the 2018 "Taiwan Citizens Science and Technology Literacy Survey" to assess their scientific interest, scientific self-understanding, science learning enjoyment, and scientific self-efficacy. Multiple regression models were used to analyze the data. The important findings included: (1) scientific interest was the most important predictor of science learning enjoyment, while scientific self-understanding was the most important predictor of scientific selfefficacy; and (2) the effects of scientific interest on self-understanding and the effect of science learning enjoyment on scientific self-efficacy each were significantly moderated by respondents' age, with stronger relationships observed in younger citizens than older citizens. This study provides insight into Taiwanese citizens' scientific learning enjoyment and self-efficacy and also informs potential governmental policies and/or societal practices that could be considered to promote scientific literacy.

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How 360-Degree Video Influences Content Perceptions and Environmental Behavior: The Moderating Effect of Environmental Self-Efficacy

Cited by 38 publications

References 65 publications

Relationships Among Environmental Attitudes, Environmental Efficacy, and Pro-Environmental Behaviors Across and Within 11 Countries

Relationships Among Environmental Attitudes, Environmental Efficacy, and Pro-Environmental Behaviors Across and Within 11 Countries

Do You See What I See? Effectiveness of 360-Degree vs. 2D Video Ads Using a Neuroscience Approach

Exploring the relationships of citizens’ scientific interest and self-understanding to their learning enjoyment and self-efficacy in science

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