“…Non-lyric based sport content analysis studies are quite common-particularly in a social media context. There have been Facebook content analysis studies (Achen, Kaczorowksi, Horsmann, & Ketzler, 2018;Wallace, Wilson, & Miloch, 2011;Waters, Burkes, Jackson, & Buning, 2011), Instagram content analysis studies (Hull & Kim, 2016;Smith & Sanderson, 2015), a Pinterest study of North American professional sport leagues (Hambrick & Kang, 2015), and Twitter content analysis studies (Doran, Cooper, & Mihalik, 2015;Hanna, et. al, 2020;Sanderson and Gramlich, 2016;Zimmerman, Johnson, & Ridley).…”