This paper discusses current challenges of the welfare regime in Romania, from the standpoint of postmodern cultural changes that started to aff ect society. Acording to the main argument, Romania is intertwined with other societies that have already underwent through fundamental changes due to increasing postmodern cultural orientation. Such process comes together with a need for individualization of intervention, due to individualization of needs. Delocalization and denormalization overlap individualization, in a world dominated by mobilities. The paper delves with the basic characteristics of these changes and shows how they already aff ect or may aff ect Romania in the near future, in specifi c domains such as family, education, or housing. International migration is in particular addressed, since Romania is experiencing a large and long-lasting out-migration fl ow. Changes in technologies are used as material basis for future changes, while cultural preferences and their changes are the red line for all subchapters.