2006
DOI: 10.1080/00207540600575779
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House of Strategy (HOS): from strategic objectives to competitve priorities

Abstract: A challenge to management is creating superior values for its customers and improving financial performances. This paper expresses the customer-oriented perspective of a company in terms of its competitive priorities. It builds on the House of Quality (a customer requirements planning matrix) by developing a House of Strategy for translating the improvement needs of a company's business objectives into relative importance of its competitive priorities. A mean square error (MSE) criterion, supporting the select… Show more

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Cited by 36 publications
(41 citation statements)
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References 10 publications
(13 reference statements)
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“…Competitive priorities or competitive advantages are typically related to price (low), delivery (fast, reliable), product quality (high, stable), product variety and new products. We adopt here the approach suggested by Dror and Barad (2006), and replace the 'customer' perspective of the BSC with the set of 'competitive priorities' mentioned above. Since these priorities are measurable variables, they can be viewed as an improved (quantitative) definition of the BSC customer perspective.…”
Section: Modelling the Generic Hierarchical Structurementioning
confidence: 99%
See 4 more Smart Citations
“…Competitive priorities or competitive advantages are typically related to price (low), delivery (fast, reliable), product quality (high, stable), product variety and new products. We adopt here the approach suggested by Dror and Barad (2006), and replace the 'customer' perspective of the BSC with the set of 'competitive priorities' mentioned above. Since these priorities are measurable variables, they can be viewed as an improved (quantitative) definition of the BSC customer perspective.…”
Section: Modelling the Generic Hierarchical Structurementioning
confidence: 99%
“…Dror and Barad (2006) developed an approach which they called the 'house of strategy' (HOS) for translating the improvement needs of a company's business objectives into the relative importance of its competitive priorities. By expressing a company's customer-oriented perspective in terms of its competitive priorities, this approach overcomes the loosely defined customer perspective of the BSC.…”
Section: Modelling the Generic Hierarchical Structurementioning
confidence: 99%
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