Hotel service quality dimensions and attributes: An analysis of online hotel customer reviews

Kalnaovakul, Kanapot; Promsivapallop, Pornpisanu

doi:10.1177/14673584221145819

Cited by 6 publications

(2 citation statements)

References 48 publications

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“…They provide tourists with a remarkable nocturnal shopping and dining experience, allowing them to fully immerse themselves in local culture . Night markets feature myriad street food vendors and local shops offering a diverse range of merchandise, including clothing and accessories (Kalnaovakul & Promsivapallop, 2021). Found in both urban and rural areas, night markets offer distinctive consumption experiences, tantalizing snack options, captivating displays, and an extensive array of commodities (Ahmad et al, 2019).…”

Section: Literature Review Night Markets and Tourismmentioning

confidence: 99%

“…Night markets are open late, usually from 4 p.m. until midnight or later, which allows tourists to visit after a day of sightseeing or other activities (Lee & Pearce, 2020). In Phuket, night markets attract tourists for souvenirs, clothing, and street food, with quality and variety being crucial factors determining experiences (Kalnaovakul & Promsivapallop, 2021).…”

Section: Tourist Behavior In Night Marketsmentioning

confidence: 99%

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Factors Affecting Tourists’ Satisfactions in Night Markets: A Study of Ton Tann Green Market in Khon Kaen, Thailand

Chaisaengpratheep

2023

CMUJASR

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This article utilizes confirmatory factor analysis through the JASP Program, as indicated by loading factors exceeding 0.5, to uncover key factors playing a significant role in the success of an esteemed night market, the Ton Tann Green Market, Khon Kaen, Thailand, including product, pricing, place, people, and facilities. Managing Cronbach’s alpha values at 0.7 ensures the reliability of collected data by assessing internal consistency and convergence. A variety of fit indices were also used to quantify the model’s suitability and ability to represent relationships between observed variables. An appropriate sample size of 305 respondents was determined and the collected data was statistically sound and capable of accurately validating the research findings. Respondents in this survey rated their satisfaction on a five-point Likert scale, revealing valuable information about tourist behavior. The findings are crucial for improving the night market. Tourists can benefit from harnessing these factors, especially younger demographics and tourists satisfied with place, people, price, and facilities. These findings provide crucial recommendations to both policymakers and entrepreneurs, ensuring that the market retains its relevance as a pillar of the Khon Kaen community while simultaneously upholding local traditions. Keywords: Factor analysis, satisfaction, night market, tourism, Khon Kaen.

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Section: Literature Review Night Markets and Tourismmentioning

confidence: 99%

Section: Tourist Behavior In Night Marketsmentioning

confidence: 99%