Hotel Mirah Bogor's Product-Based Branding Strategy
Diyan Putranto,
Marhanani Tri Astuti,
Adi Sopyan
et al.
Abstract:Hotel occupancy rates fell to 12 percent during the height of the COVID pandemic. Bogor is a city of Meetings, Incentives, Conventions, and events (MICE), particularly for the hotel sector, and it is currently in a process of recovery following a pandemic. The public's altered behavior during the pandemic has influenced hotels' reassessment of their products. When it comes to the government sector, the usage of online and digital media has a profound impact on meeting attendees. Descriptive qualitative methodo… Show more
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