“…Further, many researchers of information systems and marketing are in broad agreement that some website attributes, such as ease of use and usefulness, have become a 'threshold' in online business. We join this stream of researchers by investigating four attributes of tourism websites, namely user friendliness (e.g., Park et al, 2007;Morosan and Jeong, 2008;Wang et al, 2015;Ali, 2016;Jeon and Jeong, 2017), information quality (e.g., Park et al, 2007;Wen, 2012), entertainment (e.g., Morosan and Jeong, 2008;Bilgihan and Bujisic, 2015), and security and privacy (e.g., Kim et al, 2013aKim et al, , 2013bKim et al, , 2013cKu and Chen, 2015;Ponte et al, 2015), as predictors of e-customer satisfaction and e-loyalty.…”