Hotel Guests’ Perceptions of Environmentally Friendly Practices in Jordan

Abstract

Tourism still generates negative effects on the environment that consequently objected the green practices in hotels; therefore, this study comes to measure the perception of international guests towards green practices in the Jordanian hotels. This study considers the first attempt that linked the tourists' perceptions toward green practices in hotels and their willingness to stay in eco-label hotels in Jordan. The study relied on the quantitative approach to measure the level of those practices as 270 questionnaires were collected during the period from March to September 2019. The questionnaire included questions on 7 eco-label criteria (Green hotel certification, Energy, Water, Waste and Purchasing Management, Community support and Customer education) comprising all areas of hotel operations, and 3 statements to measure hotel guests’ guests’ willingness to stay in eco-label hotel. The statistical analysis was performed using SPSS program version 21. The study found a positive but moderate correlation between tourists' perceptions towards environmental practices and their stay in eco-hotels. In addition, the various dimensions of environmental practices were positively related to tourists staying in an environmentally friendly hotel. This is one of the first studies that linked tourists' perceptions towards green practices in the hotels and their willingness to stay in eco-label hotel.

The Nexus between Green Perceived Quality, Green Satisfaction, Green Trust, and Customers’ Green Behavioral Intentions in Eco-Friendly Hotels: A Structural Equation Modeling Approach

“…For instance, an empirical investigation conducted by Hou and Wu [ 16 ] revealed that tourists’ intention of staying in green hotels is significantly influenced by the level of their awareness and perceptions of green building design attributes. In the Jordanian green hotel context, a positive but moderate correlation has been found between tourists’ perceptions of environmental practices and their stay in eco-hotels [ 51 ]. A relevant study explored the influence of consumers’ environmental awareness on their intention to visit green hotels in north Cyprus, and found that environmental awareness and concern directly and positively influenced the guests’ intentions to visit hotels [ 52 ].…”

Why Is Green Hotel Certification Unpopular in Taiwan? An Analytic Hierarchy Process (AHP) Approach

“…The results indicated that when consumers choose hotels for accommodations, green hotels will not be listed as a factor in purchasing decisions. Consumer consider price and only have economic motivation [50][51][52].…”

Integrated application of selected elements of sustainability, circular economy, bioeconomy, and environmental management system in guesthouses

“…In addition to the options offered, respondents could also choose the "other" option and express their own opinion or position on the issue. An important question was whether the hotel had an environmental management concept (Tourkolias et al 2020;Rawashdeh and Al-Ababneh 2021). The questionnaire also asked whether the hotels considered implementing environmental management as an advantage and whether they would seek to obtain an environmental management certificate.…”