Hotel Guest’s Main Preferences in Hotel Online Booking: Pleasure or Usability

Tuti, Meylani; Saputra, Teguh

doi:10.46222/ajhtl.197707.00x

Cited by 3 publications

(4 citation statements)

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“…Motivasi hedonis konsumen berkorelasi dengan keinginan mereka untuk merasakan kesenangan, kepuasan emosional, dan kenikmatan dari barang dan jasa yang mereka gunakan (Bakti, Rakhmawati, Sumaedi, & Damayanti, 2020;Tuti & Saputra, 2022). Dalam konteks motivasi hedonis, pelanggan tidak hanya membeli untuk memnuhi kebutuhan fungsional dan kesenangan tetapi juga pengalaman yang memuaskan secara emosional.…”

Section: Pengaruh Motivasi Hedonis Pada Niat Membeli Kembaliunclassified

Pengaruh Pengalaman Minum Kopi Dan Suasana Toko Melalui Motivasi Hedonis Dan Utilitarian Pada Niat Membeli Kembali

Safitri,

Tuti

2024

IDEIJEB

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This research analyzed the influence of the coffee-drinking experience and store atmosphere, influencing the tendency to repurchase using hedonic and utilitarian motivation. The population of this research was the customers of the Kopi Bajawa Flores cafe. The sample used was purposive sampling, with 251 respondents, and used quantitative research methods. The data analysis approach used a structural equation model implemented using SmartPLS software. The findings of this study indicated that a customer's experience consuming coffee and the ambiance of the store significantly influenced their likelihood of making a subsequent purchase from both hedonic and utilitarian motivations. Store atmosphere significantly influenced the intention to repeat purchases with hedonic motivation aspects. From the results of this research, if a company wanted to increase sales, it was recommended that the company be able to fulfill consumers' emotional pleasure. Further research was also recommended to discover other variables influencing company sales statistics. Tujuan penelitian ini adalah menganalisi pengaruh pengalaman minum kopi dan suasana toko memengaruhi kecenderungan untuk melakukan pembelian kembali dengan motivasi hedonis dan utilitarian. Populasi penelitian ini adalah pelanggan kafe Kopi Bajawa Flores. Sampel yang digunakan adalah purposive sampling, dengan jumlah 251 responden dan dengan metode penelitian kuantitatif. Pendekatan analisis data menggunakan model persamaan struktural yang diimplementasikan menggunakan software SmartPLS. Temuan penelitian ini menunjukkan bahwa pengalaman pelanggan mengonsumsi kopi, serta suasana toko, secara signifikan memengaruhi kemungkinan mereka melakukan pembelian berikutnya baik secara motivasi hedonis maupun utilitarian. Suasana toko secara signifikan memengaruhi niat membeli kembali dengan aspek motivasi hedonis. Dari hasil penelitian tersebut jika perusahaan ingin meningkatkan penjualan disarankan perusahaan dapat lebih memenuhi emosional kesenangan konsumen. Penelitian lanjutan juga disarankan untuk mengetahui lebih lanjut variabel-variabel lain yang dapat memengaruhi statistik penjualan perusahaan.

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Section: Pengaruh Motivasi Hedonis Pada Niat Membeli Kembaliunclassified

Pengaruh Pengalaman Minum Kopi Dan Suasana Toko Melalui Motivasi Hedonis Dan Utilitarian Pada Niat Membeli Kembali

Safitri,

Tuti

2024

IDEIJEB

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“…According to Crisp (2006), hedonism is the idea that human behavior is logically and intentionally designed to bring pleasure rather than suffering. The hedonic component is measured in this study using the hedonic dimension, which comprises roles, the best offer, and social factors (Tuti & Saputra, 2022).…”

Section: Hedonicmentioning

confidence: 99%

“…The research on lifestyle (Solomon, 2009) Oosterlinck, 2011). The hedonic dimension, which includes roles, best agreements, and social factors, is used in this study to quantify the hedonic component (Tuti & Saputra, 2022). The dependent variable of visit intention is influenced by a wide range of internal and external factors, such as recommendations, values, anticipated results, and emotional ties (Bakar et al, 2018).…”

Section: Measurementmentioning

confidence: 99%

The Impact of Lifestyle, Art Collection, and Hedonic Living on Visit Intention, Visit Decision and Revisit Intention at the National Gallery

Mukarommah,

Tuti

2023

JoM SME's

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The National Gallery hosts several local and foreign travelers for art exhibitions and events. It is intriguing to look at the lifestyle characteristics, gallery art collections, and hedonic factors that affect tourists' decisions to visit the National Gallery. The purpose of this study was to determine the impact of Lifestyle, Art Collection, and Hedonic Living on Visit Intention, Visit Decision, and Revisit Intention in the National Gallery. Purposive sampling was used to collect data on 152 National Gallery visitors in December 2022 for this study. The analytical method employed is the Structural Equation Model, which is supported by SmartPLS software. The results demonstrate that the Hedonic influences the Visit Intention, Visit Decision, and Revisit Intention. Contrarily, the Visit Intention, Visit Decision, and Revisit Intention are unaffected by Lifestyle. The Art Collection affects Visit Intention and Revisit Intention but has no impact on Visit Decision. Finally, the Visit Decision is influenced by the Visit Intention, which in turn is influenced by the Revisit Intention. Keywords: Visit Intention; Visit Decision; Revisit Intention; Lifestyle; Art Collection; Hedonic Living; Gallery

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“…A study was conducted to examine the adoption of social media analytics (SMA) technology and tools by small and medium-sized tourism enterprises in Tanzania and to understand the factors that influence their adoption. SMA has become a fundamental technology for understanding and gaining insight into social media data (Tuti & Saputra, 2022)…”

mentioning

confidence: 99%

Social Media and Tourism: A Systematic Literature Review

2023

iNTERDISCIPLINARITIES

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Purpose: This article focuses on a systematic literature review (SRL) of social media and tourism development and the level of attention given by researchers to undertaking research studies in this area. Reviews of the available literature have long been seen as a crucial step in determining the nature of the vast body of information in various fields of study and enabling further advancement. Design, methodology, and approach: To meet the research objective, the study has set inclusion and exclusion criteria. As a result, only the Scopus dataset was chosen as a data source; scholarly published papers in English have been included; and articles beyond 2015–2023 were excluded from the analysis. Furthermore, the nature and validity of the systematic review paper conducted on social media and tourism are examined and evaluated using the Preferred Reporting Items for Systematic Reviews and Meta-Analysis (PRISMA). Findings: The study found that the number of research studies in the area of social media impact on the development of the tourism industry has been steadily increasing since 2015. However, a large amount of research work was produced by a few researchers who were interested in finding knowledge and sharing information on the subject matter. Moreover, the expansion of social media platforms has become a crucial tool to promote, guide, and develop the tourism sector. Now, due to the increasing integration between social media and tourism, they are inseparable. Practical implications: This paper suggests that the role of social media in tourism is that social media can retain visitors’ flow to the tourist area. Originality and value: The study contributes to having more knowledge of social media and tourism from the literature review.

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Hotel Guest’s Main Preferences in Hotel Online Booking: Pleasure or Usability

Cited by 3 publications

References 0 publications

Pengaruh Pengalaman Minum Kopi Dan Suasana Toko Melalui Motivasi Hedonis Dan Utilitarian Pada Niat Membeli Kembali

Pengaruh Pengalaman Minum Kopi Dan Suasana Toko Melalui Motivasi Hedonis Dan Utilitarian Pada Niat Membeli Kembali

The Impact of Lifestyle, Art Collection, and Hedonic Living on Visit Intention, Visit Decision and Revisit Intention at the National Gallery

Social Media and Tourism: A Systematic Literature Review

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