Hotel Atmospherics and Guests' Experience in the Nigerian Hospitality Industry

E.J., Edim; B.I., Inyang

doi:10.52589/rjhtm-w5dtneuv

Research Journal of Hospitality and Tourism Management 2023

DOI: 10.52589/rjhtm-w5dtneuv

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Hotel Atmospherics and Guests' Experience in the Nigerian Hospitality Industry

Edim E.J.¹,

Inyang B.I.²

Abstract: In this study, we explored how hotel atmospherics could be applied to enhance guests’ experience in the Nigerian hospitality industry. The study specifically aimed to determine the effects of ambience, interior-exterior design and social environment on guests’ experience in Nigerian hotels. We adopted cross-sectional survey research design. Using a structured questionnaire survey, primary data were obtained from 369 hotel guests. The data obtained were descriptively analyzed and interpreted. The hypotheses of … Show more

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Cited by 6 publications

References 15 publications

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Customer Service Delivery and Corporate Efficiency of Deposit Money Banks

S.E.,

B.M.,

E.J.

et al. 2023

African Journal of Accounting and Financial Research

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In this study, our focus was to explore the effect of customer service delivery on the corporate efficiency of deposit money banks. It sought to establish the effects of consumer education, complaint handling, customer follow-up and customer self-service on corporate efficiency. The study adopted cross-sectional survey research design. Using a structured questionnaire, the study obtained primary data from 232 managerial and marketing-related personnel of selected deposit money banks. The data obtained were analyzed and interpreted using descriptive statistics, while multiple regression was adopted for hypotheses testing. The findings of the study revealed that consumer education, complaint handling, customer follow-up and customer self-service had significant positive effects on the corporate efficiency of deposit money banks. These findings provide empirically-verifiable evidence with which we made practical implications for players in the banking industry. Consequently, we recommended, among others, that deposit money banks should expand educational programmes targeted at customers, especially prospective customers to enlighten them on the usefulness of banking services, and the available channels through which they can access the services in order to encourage customer patronage.

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Customer Service Delivery and Corporate Efficiency of Deposit Money Banks

S.E.,

B.M.,

E.J.

et al. 2023

African Journal of Accounting and Financial Research

Self Cite

View full text Add to dashboard Cite

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Packaging Attributes and Consumers' Patronage of Milk Products

C.C.,

E.J.,

I.E.

et al. 2023

African Journal of Economics and Sustainable Development

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This study was on packaging attributes and consumers' patronage of milk products. It was conducted specifically to determine the effects of packaging colour, design of wrapper, quality of packaging material, and packaging information on consumers’ patronage of evaporated milk brands. It was a cross-sectional study that obtained primary data from 168 consumers of evaporated milk brands using a structured questionnaire. Data analysis was done using descriptive statistics, and the hypotheses developed for the study were tested using multiple linear regression. Consequently, the study revealed that design of wrapper, quality of packaging material and packaging information had significant positive effects on consumers’ patronage of evaporated milk brands, while packaging colour had no significant effect in this regard. Therefore, the study recommended that manufacturers of evaporated milk brands should pay little attention to packaging colour in their packaging design process because consumers’ patronage of evaporated milk brands is influenced by more important factors than packaging colour, such as design of wrapper, quality of packaging material and packaging information. As such, we recommended, among others, that it is imperative for manufacturers of evaporated milk brands to use quality materials such as water-proof, air-tight and healthy materials to package their products to prevent damage to the product and consumers’ health.

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Information and Communication Technologies (ICT) and Performance of Micro, Small and Medium Enterprises (MSMEs) in Nigeria

G.S.,

E.E.,

J.E.

et al. 2023

African Journal of Economics and Sustainable Development

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The study examined the causality between ICT utilization and the performance of MSMEs in Nigeria, in terms of market visibility, marketing effectiveness and business survivability. Cross-sectional research design was adopted. Using a structured questionnaire, we obtained primary data from 337 operators of MSMEs. The data obtained were descriptively analyzed and interpreted, whereas the hypotheses of the study were tested using regression analysis. The study found that ICT utilization had a significant positive effect on the performance of MSMEs in Nigeria. Specifically, the findings showed that the utilization of ICT tools by operators of MSMEs in Nigeria had the capacity to substantially improve their performance by enhancing market visibility, marketing effectiveness and business survivability. The insights of the study can be useful in providing definitive evidence for operators of MSMEs in developing countries to realize the enormous potential of ICT and its capacity to bolster corporate performance in an ever-more dynamic business environment marked by technological uncertainty, and competition. This study makes a novel contribution to knowledge regarding the relationship between ICT and performance of MSMEs in the Nigerian context. The study has been able to generate empirical evidence that definitively demonstrates that the utilization of ICT tools can significantly improve the performance of Nigerian MSMEs by enhancing their market visibility, marketing effectiveness and business survivability.

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Hotel Atmospherics and Guests' Experience in the Nigerian Hospitality Industry

Cited by 6 publications

References 15 publications

Customer Service Delivery and Corporate Efficiency of Deposit Money Banks

Customer Service Delivery and Corporate Efficiency of Deposit Money Banks

Packaging Attributes and Consumers' Patronage of Milk Products

Information and Communication Technologies (ICT) and Performance of Micro, Small and Medium Enterprises (MSMEs) in Nigeria

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