Hospitality trends: opportunities and challenges

Salazar, Ana

doi:10.1108/whatt-07-2018-0047

Cited by 8 publications

(6 citation statements)

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“…Compared to the urbanization that societies have witnessed over more than a century, to the needs of industrial development and to the standardized interactions occurring on a global scale, today, mountain regions and their traditional assets may represent hotspots of both human cultural diversity and unique biodiversity [6]. Many of these regions strongly match new rural tourists' values and needs [10], mainly oriented towards meaningful and highly emotive local experiences [11][12][13]. The activities related to both ecotourism and "slow tourism" which may take place in these territorial contexts offer a wide range of possibilities for these types of experiences.…”

Section: Theoretical Frameworkmentioning

confidence: 99%

Agritourism in Mountainous Regions—Insights from an International Perspective

et al. 2019

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Based on the research activity within the ISLE International Sustainability Network, this paper represents a step forward aiming to find some contacts points in the experiences some international cases (USA, Brazil, Italy and France) have grown in the development of agritourism in mountain contexts. Despite the singular differences and the national specificities, agritourism is generally considered a particular form of social innovation in agriculture and rural development of mountainous areas, aiming at recomposing the natural and the human dimensions within the framework of a new sustainable way of doing agriculture. At the basis of the research is the hypothesis that agritourism operations are slowly and gradually shifting towards a new perspective/model. Some years ago, agritourism was traditionally viewed as a way for farmers to integrate or diversify their incomes. Nowadays instead—as the diversity of practice has grown and new values have emerged—the range of farmers’ motivations has become much broader. Some of these motivations include not only economic issues but also social, environmental and cultural ones, while addressing a more comprehensive idea of community-based and sustainable development. Case studies from South Carolina (USA), from Italian mountain regions, from Santa Catarina State in Brazil and from France are illustrated in which different innovation perspectives are highlighted.

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Section: Theoretical Frameworkmentioning

confidence: 99%

Agritourism in Mountainous Regions—Insights from an International Perspective

et al. 2019

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“…Digital transformation has been identified as a significant hospitality trend bringing new opportunities and tremendous challenges to players in this crucial sector within the realm of the tourism industry (Lam & Law, 2019). This movement is likely to have significant impacts due to technology developments and emerging new tourist demand, and major business areas such as marketing and operations (Salazar, 2018). In fact, despite transforming customer experiences being considered the most visible aspects of transformation, firms can achieve compelling benefits from the transformation of internal processes via process digitization, worker enablement, and performance management (Westerman, Bonnet, & McAfee, 2014).…”

Section: Literature Reviewmentioning

confidence: 99%

COVID 19: The catalyst for digital transformation in the hospitality industry?

António¹,

Rita²

2021

TMS

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Despite its benefits related to efficiency, creating better customer experiences, increasing revenue, and supporting decision-making, until the outbreak of COVID-19 digital transformation was not on many hotels’ strategic plans. However, like in many other industries, the COVID-19 physical distancing good practices and governments’ restrictions acted as catalysts and promoted hotel digitalization. To this end, a questionnaire was administered to 51 hotel managers to verify if that happened in Portuguese hotels and what processes were most impacted. Results showed that 92% of the hotel managers agreed that COVID-19 promoted the digitalization of processes, with most organizations considering that online meetings and technology productivity tools are here to stay. Hotels’ digitalization has the potential to generate high-efficiency gains both in public-facing operations and back-office operations. This study highlights these implications and intends to spur researchers to investigate the practical impact of these implications on business efficiency and social theory.

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“…Efforts to capitalize on this have been firmly cemented in the Emirate’s SME Vision 2021, with innovation playing a key role in the strategic goals, and Dubai is well positioned for tightly knit public–private partnerships in tackling these challenges (Salazar, 2018). The government’s dedicated SME center has clearly recognized the need to support local SMEs to counter low and moderate propensity toward innovation and IT adoption, respectively (Dubai SME, 2018b, pp.…”

Section: What Is Next On the Digital Roadmap?mentioning

confidence: 99%

SOLOMO – are hospitality SMEs able to move beyond traditional websites in their digital marketing roadmap for Expo 2020?

Kriechbaumer¹

2019

WHATT

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Purpose This paper aims to provide an overview of how trends encompassing SOLOMO (social, local, mobile) factors impact marketing activities in small and medium-sized hospitality enterprises (SMEs). It explores the relevancy of these factors and their application in the industry and synthesizes them in the context of Dubai’s path toward Expo 2020 by collecting practitioner input. Design/methodology/approach This paper provides continuity with the author’s previous WHATT article exploring SME website implementation by expanding its scope by analyzing literature on SOLOMO adoption in the hospitality industry, drawing from a range of journals and applicable industry sources. It collects informal commentary from practitioners with relevant local experience to contextualize the findings within Dubai’s digital roadmap. Findings Several aspects of SOLOMO in the context of hospitality have been examined by researchers; however, their successful applicability to the SME sector (which is still struggling with the fundamentals of website implementation) lacks comprehensive consideration. There is a dearth of academic and governmental guidance for industry executives. At the same time, trends beyond SOLOMO, particularly around data analytics, are emerging and require incorporation into a digital SME roadmap. Practical implications Executives in the hospitality SME domain are encouraged to continue focusing on the fundamentals of website implementation while they take into consideration the trends around SOLOMO identified in the study. A holistic, result-driven view of digital marketing is required to ensure focused resource usage. Closer collaboration between private sector, policymakers and academia will support Dubai’s initiatives to leverage its high degree of technological readiness for marketing innovation in the SME sector. Originality/value This manuscript provides a practically oriented and engaging overview of the applicability of SOLOMO concepts for hospitality SMEs, with a local focus on the Dubai ecosystem.

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Hospitality trends: opportunities and challenges

Cited by 8 publications

References 0 publications

Agritourism in Mountainous Regions—Insights from an International Perspective

Agritourism in Mountainous Regions—Insights from an International Perspective

COVID 19: The catalyst for digital transformation in the hospitality industry?

SOLOMO – are hospitality SMEs able to move beyond traditional websites in their digital marketing roadmap for Expo 2020?

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