Abstract:This article examines the horror movie industry’s mobilization of web content and digital distribution outlets, such as video-on-demand (VOD), and how specific fan practices get encoded into business models shaping web 2.0 strategies. Specifically, it examines the emergence of the multiplatform brand Fearnet, a joint cable channel, website, and VOD service owned by Comcast, Lionsgate, and Sony Pictures Entertainment. It argues that the service, which features horror movies taken from the Sony/MGM library and i… Show more
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