Oestradiol-17 p, progesterone and reserpine were utilized in three experiments in an attempt to improve the success rate and the magnitude of hormonally induced lactations. Onset of lactogenesis induced by steroid administration was measured by a surge in the lactose content of the mammary secretion and lactations were regarded as being successfully induced if milk yields exceeded 3 kg/day.In all experiments, the dose rate of oestradiol-17 p was standardized at the reduced level of 20 mg/day (approximately 0·05 mg/kg body weight daily), and progesterone maintained at 100 mg/day (approximately 0·25 mg/kg body weight daily) for the initial 7 days (days 1-7). The halving of the dose rate of oestradiol-17 p from the commonly used 0·1 mg/kg body weight daily eliminated the occurrence of noticeable physical injuries in the 60 animals so treated.Induced milk yields were not improved by either repeating the standard ovarian steroid treatment on days 16-22, extending the standard treatment for days 8-21 or continuing the steroid treatment at one-quarter the standard rate for days 8-21.Addition of reserpine to an oestradiol-17 p-progesterone treatment does improve the success rate of the hormonal induction of lactation. In experiment 1, 86% (n = 14) of heifers receiving reserpine were successfully induced into lactation compared to 45 % (n = 15) which were not.In experiments 2 and 3, 95 % (n = 19) of cows receiving both ovarian steroids and reserpine were successfully induced into lactation. However, when we consider only the milk yields of those cows sucessfully induced into lactation, reserpine (3 mg/day) administration on days 1, 6, 11, 16, 21 and 22-28, on days 22-28 alone, or on days 8, 10, 12 and 14 did not enhance induced yields.In one experiment all eleven cows failed to be induced into lactation and this was attributed to an inadequate dry period (25-43 days).