“…Cross-cultural experimental evidence also shows that participants from collectivist cultures are more likely to work towards group goals than participants from individualistic cultures (Kim, Park, and Suzuki, 1990;Wagner, 1995;Kachelmeier and Shehata, 1997;Buchan, Croson, and Dawes, 2002;Wong and Hong, 2005). Negotiation styles also vary with national cultural values: participants from collectivist cultures are more cooperative in negotiations than participants from individualistic cultures (Parks and Vu, 1994;WadeBenzoni, Brett, Tenbrunsel, Okumura, Moore, and Bazerman, 2002), participants from egalitarian cultures strive for equality, whereas hierarchical participants strive for self-interest (Tinsley and Pillutla, 1998), and participants in collectivist cultures generate greater joint outcomes than do participants in individualistic cultures (Arunachalam, Wall, and Chan, 1998). These results are found in a host of countries, including Austria, Brazil, Canada, China, Germany, Greece, Hong Kong, Israel, Japan, Korea, Mexico, Taiwan, and the U.S. 4 Furthermore, prior experimental research that specifically uses the World Values Survey suggests that our measures of culture identify salient differences in values that are related to economic decisions.…”