“…Not only can cheating result in negative consequences for oneself and others (Ayal & Gino, 2012), but it can also threaten a person’s moral identity, or a person’s belief that “certain moral traits are essential to his or her self-concept” (Aquino & Reed, 2002, p. 1425) and that he or she is in fact a moral person, identifying with higher-order values (Sachdeva, Iliev, & Medin, 2009). Because people strive to maintain positive self-concepts (Greenwald, 1980), mechanisms such as moral cleansing , a process in which people reaffirm their moral values (e.g., by contemplating moral acts), are used to maintain a moral self-image despite sometimes thinking about or actually engaging in immoral acts (Tetlock, Kristel, Elson, Lerner, & Green, 2000).…”