We study the space of link maps Link(P 1 , . . . P k ; N ), which is the space of maps P 1 · · · P k → N such that the images of the P i are pairwise disjoint. We apply the manifold calculus of functors developed by Goodwillie and Weiss to study the difference between it and its linear and quadratic approximations. We identify an appropriate generalization of the linking number as the geometric object which measures the difference between the space of link maps and its linear approximation. Our analysis of the difference between link maps and its quadratic approximation connects with recent work of the author, and is used to show that the Borromean rings are linked.