“Homo Semioticus” Migrating Out of Area?

Böhle, Martin

doi:10.1007/978-3-030-19497-0_11

Cited by 2 publications

(1 citation statement)

References 49 publications

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“…The naming of a paradigm does function as a semiotic sign, which triggers the affective societal contexts of the ideas that the paradigm encapsulates [29]. Branding through a semiotic sign is about affective sense-making of insights and practices at the level of social groups [30,31]. Affective anchorage in social and cultural lives is a precondition of a brand and renders it operational.…”

Section: Introductionmentioning

confidence: 99%

Geoethics, a Branding for Sustainable Practices

Böhle

Marone

2021

Sustainability

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In struggles for cultural leadership, advocating a paradigm helps to disseminate, for example, a style of life, thinking, or common practices. Promoting a practice, that is, branding it, includes the use of a simple name or symbol (semiotic sign). Within geosciences, the label “geoethics” refers to a school of thought that uses established philosophical concepts to promote responsible professional practices. The outcomes that are available aggregate to a more general paradigm that calls for geocentric human practices. The label geoethics also sounds like a brand for those practices. As analysis shows, the notion of geoethics is not univocal. At first sight, that feature hinders using it as a brand for geocentric practices. However, the successful branding of the concept of sustainability, as a scientific and public paradigm, indicates the opposite. Although the notion of sustainability aggregates various concepts and is not univocal, it illustrates what cultural leadership can be achieved when a concept, paradigm, and brand use the same semiotic sign (name). Therefore, it is suggested that the school of thought, Geoethics, with its dedicated reference to the specific societal use of geosciences, should also be used as a brand: geoethics, the general application of geoethical thinking to promote geocentric human practices.

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Section: Introductionmentioning

confidence: 99%

Geoethics, a Branding for Sustainable Practices

Böhle

Marone

2021

Sustainability

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Geo-societal sense-making

Böhle

2020

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At present, only geoscientists utilize geoethics. However, geoethics may have broader, societal use. To illustrate this option, one combines theoretical insights that stem from complex–adaptive dynamics, social–ecological systems, semiotic–cultural psychology and geoethics. The following qualitative framework appears. The human niche is a network of complex–adaptive social–ecological systems, which humans conceive and build to sustain themselves. Human sense-making and practices are intrinsic and non-separable parts of the human niche. The feedback of human sense-making and human practices is iterative. The resulting feedback loop is pivotal for the dynamics of social–ecological systems. Geosciences facilitate the understanding of the dynamics of social–ecological systems. Geoethics supports the sense-making of human agents, such as, currently, geoscientists acting in a professional capacity. However, geoethics is not geoscience-specific when promoting to act actor-centric, virtue-ethics-focused, responsibility-focused and knowledge-based. Therefore, geoethics may shape societal practices beyond professional geosciences. By delivering analytical insights as well as resources for affective sense-making, geoethics may enable citizens to mitigate the challenges to their sense-making that complex–adaptive social–ecological systems may pose. Hence, geoethics may offer cultural references (analytical and affective) when human agents (individual, collective and institutional) are facing the complex–adaptive (wicked) features of the human niche, such as anthropogenic pressure or participatory governance.

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“Homo Semioticus” Migrating Out of Area?

Cited by 2 publications

References 49 publications

Geoethics, a Branding for Sustainable Practices

Geoethics, a Branding for Sustainable Practices

Geo-societal sense-making

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