“…For actors and organizations, multiple logics may present challenges in how they reconcile these logics and whether it may lead to loss of legitimacy or risk clashes between the blocs embodied by the contradictory logics (Smets et al, 2015; Westermann‐Behaylo et al, 2014). This, in turn, has led to research on combining logics and studying how contradictory logics are managed at an individual and organizational level (Bitektine et al, 2020; Greenwood et al, 2014; Luiz and Rycroft, 2020; Meyer and Höllerer, 2014; Meyer and Vaara, 2020; Patriotta, 2020; Voronov and Weber, 2020).…”