“…Vivid imagery of human beings in need can trigger the visceral responses and physiological arousal in observers that are the precursors to the empathic urge to help (Arnold, 1960;Hendriks & Vingerhoets, 2006;Loewenstein, 1996;Maitlis & Sonenshein, 2010;Marsh & Ambady, 2007), as demonstrated in research on donations in response to the 2004 South Asian tsunami (Smith & McSweeny, 2007) and the 2001 "9/11" attacks (Piferi, Jobe, & Jones, 2006). In the context of our theorizing, we propose that by altering perceptions of proximity to those in need, vividness affects whether the empathyevoking properties of that need arouse empathy in the workplace irrespective of the human need's relevance for the organization or workplace functioning Judge & Ilies, 2004;Mennino, Rubin, & Brayfield, 2005;Rothbard, 2001 Centrality of moral identity. In addition to the perceived features of the need itself, individual dispositional characteristics also influence the intensity of empathic arousal.…”