Background: Shared reading has many benefits to children’s language and literacy development. The practice of shared reading varies widely among different cultural groups and is influenced by sociocultural factors. Promotion of shared reading in the healthcare setting has been shown to be effective in many western countries. Very little data are available from other nations, particularly those in the Middle East about parental experiences and attitudes towards shared reading with children. The aim of this study was to explore sociocultural factors that influence shared reading with children in Jordan, a low-middle income Arabic speaking country. Methods: We used survey methodology to collect information on shared reading from a sample of parents of children 3-8 years of age presenting to the Jordan University Hospital Pediatrics clinic in Amman, Jordan. Data were also gathered through solicitation of narrative unstructured comments from parents. Qualitative and statistical data analysis were performed. Findings: Mothers universally believed that shared reading is beneficial for children. However, only a small minority (16.4%) reported reading to their children daily. Shared reading behaviors correlated with frequency of mothers’ personal reading and with the number of books in the home. Mothers indicated a preference for culturally appropriate books, written in classical Arabic and books having a moral or a lesson. Barriers to shared reading included a perceived lack of encouragement of this practice from society and schools and lack of access to books and public libraries.Discussion: Promotion of shared reading is an effective way to enhance the literacy of children from varying ethnic and cultural backgrounds and represents an opportunity to reduce health disparities worldwide. Understanding regional sociocultural dynamics is an essential factor in planning successful interventions to promote literacy. We identified barriers to reading as well as cultural values that may be leveraged to enhance shared reading in Jordan.