Home Appliance Retailing Services Marketing Strategy Based on Information Technology

Abstract

The competition is very fierce in the modern business, more and ore enterprises believe in the importance of service marketing. This paper analyzes home appliance retailing service marketing from the view of customer value and put forward many strategies, such as: service design considerately, hearty service and setting up the whole system of service marketing. As a result, it improves customer satisfaction, so as to enhance the Chinese home appliance retailing service marketing level.