How the Media Teach carlos e. cortésThe mass media teach whether or not mediamakers intend to or realize it. And users learn from the media whether or not they try or are even aware of it. This means all of the media, including newspapers, magazines, movies, television, radio, and the new cyberspace media. Such media serve as informal yet omnipresent nonschool textbooks.This raises an unavoidable challenge for schools. As part of their mission to help prepare young people to become better informed and more astute analytical thinkers, educators should seriously consider making media literacy an essential part of schooling-at minimum, enhancing students' capacity to use media more critically (Leahey, 2004). In particular, students need to develop an understanding of the ways in which the media deal with the theme of diversity.A necessary step in fostering media literacy is helping students identify the various ways in which the media, as informal educators, teach. In my book, The Children Are Watching: How the Media Teach about Diversity (Cortés, 2000), I posit five distinct but interrelated ways through which the media teach:1. Media present information. 2. Media organize ideas. 3. Media disseminate values. 4. Media create and reinforce expectations. 5. Media provide models for behavior.
Presentation of InformationThe mass media deluge readers, viewers, and listeners with information. In his book Information Anxiety Wurman (1989) argued that the