Hoaxes, Ballyhoo Stunts, War, and Other Jokes: Humor in the American Marketing of Hollywood War Films during the Great War

Lyczba, Fabrice

doi:10.1057/9781137436436_4

Cited by 1 publication

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“…On the other hand, humour was widely studied as a means of increasing recruitment and civilian involvement in the war, i.e. in propaganda (Merziger 2007;Lyczba 2015;Ristovic 2020).…”

Section: Introductionmentioning

confidence: 99%

Towards a typology of humorous wartime tweets

Yehorova

Prokopenko

Zinchenko

2023

EJHR

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The idea of this research was born on 26 May 2022. The following day, we saw Elon Musk’s tweet from 26 May 2022: ‘Politics is a sadness generator’. We accepted the challenge to refute the statement and to prove that there is much space for humour in the political discourse. The study focuses on humorous tweets produced in the period of the first 100 days of the 2022 Russian invasion of Ukraine and the criteria according to which they may be classified for further analysis. The literature overview proves that humour has been extensively approached by different researchers from a multidisciplinary perspective; in particular, numerous attempts were made to classify humour and its manifestations. In this research, we approached the Twitter activity of Ukrainian politicians as fragments of political discourse. In particular, we extracted humorous tweets and organised a sample that underwent further categorisation and interpretation with reference to existing typologies and theories of humour. The study discusses the roles the politicians assume while producing and spreading humour on Twitter, features the key subject fields and objects of ridicule in the wartime tweets, gives an insight into the communicative value of such tweets and suggests potential readership classes. Finally, the study seeks to prove the flexibility and adaptability of humour styles to the socio-political context and wartime communication that project public aggressiveness, self-relief and self-enhancement

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“…On the other hand, humour was widely studied as a means of increasing recruitment and civilian involvement in the war, i.e. in propaganda (Merziger 2007;Lyczba 2015;Ristovic 2020).…”

Section: Introductionmentioning

confidence: 99%