HMR 패키지디자인의 시각적 요인이 브랜드 선호도, 브랜드 충성도, 재구매 의도에 미치는 영향: 대형마트 HMR 상품을 중심으로

이동준,; 정인영,

doi:10.20878/cshr.2018.25.6.018

culinarysciencehospitalityresearch

2018

DOI: 10.20878/cshr.2018.25.6.018

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HMR 패키지디자인의 시각적 요인이 브랜드 선호도, 브랜드 충성도, 재구매 의도에 미치는 영향: 대형마트 HMR 상품을 중심으로

이동준 이동준¹,

정인영 정인영²

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HMR 패키지디자인의 시각적 요인이 브랜드 선호도, 브랜드 충성도, 재구매 의도에 미치는 영향: 대형마트 HMR 상품을 중심으로

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References 12 publications

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