“…Health messages presented in various media (e.g., TV, film, videotape, or DVD) often utilize dramatic features and techniques that have been proven effective in health prevention and promotion (Hecht, Corman, & Miller-Rassulo, 1993; Kalichman, 1996; Polansky, Buki, Horan, Ceperich, & Burrow, 1999; Rye, 1998; Warren, Hecht, Wagstaff, Elek, Ndiaye, Dustman, et al 2006). Narrative health messages have been often examined in the context of popular entertainment media (Moyer-Guse, 2008) such as situation comedy, Friends , daytime TV drama, The Bold & Beautiful (Kennedy, O’Leary, Beck, Pollard, & Simpson, 2004), and primetime TV drama ER (Brodie, Foehr, Rideout, Baer, Miller, Flournoy, et al 2001).…”