Hits and misses: Herd behavior and online product popularity

Social interaction-based consumer decision-making model in social commerce: The role of word of mouth and observational learning

“…Earlier works demonstrate that the actions of another person or group have significant influence on others' decision-making in many contexts (e.g., Bikhchandani, Hishleifer, & Welch, 1992;Hanson & Putler, 1996). For example, online users have a stronger tendency for downloading software with a higher number of downloads (Hanson & Putler, 1996).…”

Distinctive Roles of Lead Users and Opinion Leaders in the Social Networks of Schoolchildren

“…As children lack past experience and well-establisbed cues as to the quality or functionality of products, the interpersonal exchange of information becomes extraordinarily important (Hanson and Putler 1996;Moore and Lutz 2000). This exchange of information, or word of mouth (WOM), is the most important informal means of communication among consumers (Derbaix and Vanhamme 2003).…”

Herding in online product choice

“…With the emergence of the Internet, it is important to understand the potential of on-line herding behavior in exerting an influence on consumer product choices and to exploit the numerous opportunities it creates as consumers tend to delay purchases not only because of the complexity of the choices but also due to uncertainty regarding the set of options (Greenleaf & Lehmann, 1995). Some previous studies have examined herding on the Internet, such as in digital auctions (Dholakia, Basuroy, & Soltysinski, 2002) and in software downloading (Hanson & Putler, 1996). However, herding in on-line product choices has received little attention so far in the academic literature.…”