Hitchhiking Women's Hair Color

Abstract

To test the effect of women's hair color on the frequency of offering help, male (n = 1,508) and female (n = 892) French motorists were tested in a hitchhiking situation. Five 20- to 22- yr.-old female confederates wore a wig with blonde, brown, or black hair. Each confederate was instructed to stand by the side of a road frequented by hitchhikers and hold out her thumb to catch a ride. Blonde hair, compared with brown hair or black hair, was associated with a small but significantly larger number of male drivers who stopped to offer a ride (18 vs 14%). No difference was found for those with brown and black hair (14 and 13%, respectively). No effect of hair color was found for female drivers who stopped. The greater attractiveness associated with blonde hair for women appears to explain these data.

Men’s Judgment and Behavior Toward Women Wearing High Heels

“…Morphological factors are not the only cues associated with men's judgment. Research studies have indicated that clothing appearance (Abbey, 1987;Abbey et al, 1987;Guéguen, 2011b;Koukounas & Letch, 2001;Shotland & Craig, 1988), clothing color (Guéguen, 2012b;Niesta Kayser et al, 2010), cosmetics (Cash et al, 1989;Jacob, Guéguen, Boulbry, & Ardicioni, 2009), or hair color (Guéguen & Lamy, 2009;Swami & Barrett, 2011) were related to variation in men's approach to and judgment of women. In accordance with these studies, it seems that shoes, more particularly shoe heel height, also act as a factor influencing men's approach to and judgments of women's attractiveness.…”

Hair color and wages: Waitresses with blond hair have more fun

“…Blond waitresses received more tips because male customers respond directly to their appearance. Several studies (Feinman and Gill, 1978;Guéguen and Lamy, 2009;Swami and Barrett, 2011) found that men reported a preference for women with light color and previous research on tipping behavior found that factors associated with employees' appearance such as breast size or cosmetics influence male customers' tipping behavior (Lynn, 2009;Guéguen and Jacob, 2011;Jacob et al, 2009). This study has shown that one other factor associated with waitresses' physical appearance (hair color) is associated with variation in the amount of tips left by the customers.…”

Changes in Aesthetic Appeal of Tattoos Are Influenced by the Attractiveness of Female Models

“…Due to the focus of treating tattooed individuals on an individual basis, the stimuli were chosen from a naturalistic perspective rather than attempting to standardize exposure stimuli using line drawings that have little relation to the real three-dimensional world in which we live; because of this, extraneous factors that were not controlled for, are still shown to have impact on rating of attractiveness, include: clothing appearance (Guéguen, 2011), cosmetics (Jacob, Guéguen, Boulbry, & Ardicioni, 2009), hair color (Guéguen & Lamy, 2009), posture, lighting, and amount of skin shown by each model. These variables could be contributing factors that explain the differences in physical attractiveness of models.…”