History, theory and evidence of entrepreneurial marketing &amp;ndash; an overview

Hills, Gerald E.; Hultman, Claes M.; Kraus, Sascha; Schulte, R.

doi:10.1504/ijeim.2010.029765

Cited by 95 publications

(74 citation statements)

References 20 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…The survey has also confirmed that 17% of the changes on entrepreneurial marketing was represented by SVSN, 26% of the changes are described by IVSN and finally, 54% of the changes are described by FVSN. The results of this survey are consistent with findings of Gilmore et al (2006), Harris and Rae (2009), Hill and Wright (2001), Jones and Rowley (2011), Hills and LaForge (1992), Kristiansen (2004) and Hills et al (2010).…”

Section: Resultssupporting

confidence: 91%

Investigating the effects of virtual social networks on entrepreneurial marketing

Talebi¹,

Behrad²,

Ekhlassi³

2014

10.5267/j.msl

View full text Add to dashboard Cite

This paper presents an empirical investigation to study the effects of virtual social networks on entrepreneurial marketing. The study designs a questionnaire in Likert scale based on a model originally developed by Morris et al. (2002) [Morris, M. H., Schindehutte, M., & LaForge, R. W. (2002). Entrepreneurial marketing: a construct for integrating emerging entrepreneurship and marketing perspectives. Journal of Marketing Theory and Practice, 10(4), 1-19.]. The study considers the effects of three components of virtual social network (VSN); namely structural VSN, interaction VSN and functional VSN on entrepreneurial marketing. Using structural equation modeling, the study has determined positive and meaningful effects of all three VSN components on entrepreneurial marketing.

show abstract

Section: Resultssupporting

confidence: 91%

Investigating the effects of virtual social networks on entrepreneurial marketing

Talebi¹,

Behrad²,

Ekhlassi³

2014

10.5267/j.msl

View full text Add to dashboard Cite

show abstract

“…In the 90s, both education at various university levels and published research in entrepreneurial marketing (EM) grew significantly. We find more courses, conferences and symposia organized than ever before (Hills et al 2010). …”

Section: The Growing Importance Of Entrepreneurial Marketingmentioning

confidence: 82%

Academic Roots: The Past and Present of Entrepreneurial Marketing

Hills

Hultman

2011

Journal of Small Business & Entrepreneurship

Self Cite

View full text Add to dashboard Cite

“…Understanding the role of marketing in the early stages of new venture creation is essential if those businesses are to become successful in the longer term. ` 3 ENTREPRENEURIAL MARKETING A detailed overview of how the field has evolved since the first marketing and entrepreneurship conference in 1982 is provided by Hills et al (2010). A number of key events are identified including the first empirical study (1985), the first Journal of Marketing publication (1986), creation of the AMA special interest group (1989), publication of Carson et al's Textbook (1995), founding the Journal of Research in Marketing and Entrepreneurship (1999) and a special issue of Journal of Marketing Theory and Practice (2000).…”

Section: Introductionmentioning

confidence: 99%

The performance of entrepreneurial ventures

Jayawarna

Jones

Lam

et al. 2014

Journal of Small Business and Enterprise Development

View full text Add to dashboard Cite

Publisher's copyright statement:This article is c Emerald Group Publishing and permission has been granted for this version to appear here http://dro.dur.ac.uk/14711/. Emerald does not grant permission for this article to be further copied/distributed or hosted elsewhere without the express permission from Emerald Group Publishing Limited. Additional information:Use policyThe full-text may be used and/or reproduced, and given to third parties in any format or medium, without prior permission or charge, for personal research or study, educational, or not-for-prot purposes provided that:• a full bibliographic reference is made to the original source • a link is made to the metadata record in DRO • the full-text is not changed in any way The full-text must not be sold in any format or medium without the formal permission of the copyright holders.Please consult the full DRO policy for further details. Design/methodology/approach: Both postal and web surveys were utilised to collect responses from 128 entrepreneurs in the early stages of business creation. The data were subjected to exploratory and confirmatory factory analyses to establish the marketing practices in new ventures. These results were then subjected to hierarchical regression analysis to study the marketing-performance relationship. Further analysis was conducted to explore the moderation hypotheses.Findings: The results demonstrate that some practices generally associated with marketingselective distribution, market segmentation and advertising-have limited impact on performance in new ventures. In contrast, other practices such as product/service innovation, market research and service quality and functionality -do help establish competitive advantage. The results suggest that marketing practices associated with 'entrepreneurial behaviour' and not 'hard' marketing techniques drive new venture success. The results also support the moderation hypotheses confirming that market conditions help explain the role of marketing in new venture success.Research limitations/implications: The paper offers a new theoretical framework to better understand the marketing-performance relationship in new ventures and offers suggestions as to the specific conditions for effective use of various marketing practices.Originality/value: This is one of the first attempts to explore the underlying mechanisms that support marketing practices in new ventures. It reveals the hidden dimensions of the marketingperformance relationship and thereby makes a contribution to both the marketing and entrepreneurship literatures.

show abstract

History, theory and evidence of entrepreneurial marketing – an overview

Cited by 95 publications

References 20 publications

Investigating the effects of virtual social networks on entrepreneurial marketing

Investigating the effects of virtual social networks on entrepreneurial marketing

Academic Roots: The Past and Present of Entrepreneurial Marketing

The performance of entrepreneurial ventures

Contact Info

Product

Resources

About