“…Peer-to-peer, newsgroups, chat groups, electronic bulletin boards, and websites have, in some cases, become the vehicles for free downloads to members of the virtual community. Concerns about the use of various technologies for copying the work of others are not new, nor are the legal or other attempts to control copying (Khan & Sokoloff, 2001;Rose, 2005), although most recent attention from public policy makers has been concentrated on digital intellectual property (Givon, Mahajan, & Muller, 1995;Sparshott, 2004). Consumer research on the topic has examined copying behaviour in fairly narrow contexts (Levin, Dato-on, & Rhee, 2004).…”