“…Many campaigners found questions about the role of nostalgia in the referendum specifically contentious (Anonymous 1, 2018;Anonymous 6, 2018;Anonymous 9, 2018;Anonymous 10, 2018). Such responses reflect the long-standing cultural appeal of a forward-looking orientation and suggest nostalgia's persistent unfavourable association with connotations of weakness and backwardness, derived from its historic origins as a medical disease (Robinson, 2012). Importantly, Vote Leave campaigners' professed rejection of nostalgia also became a significant way in which it could distinguish itself from its Eurosceptic referendum rivals, UKIP-Leave.EU, which were presented as the unappealingly nostalgic campaigns (Anonymous 7, 2018;Anonymous 9, 2018;Anonymous 10, 2018;Anonymous 11, 2018).…”