2011
DOI: 10.1177/1744935910387027
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History as social memory assets: The example of Tim Hortons

Abstract: Strategic management research has demonstrated that firm-specific resources can confer a distinct competitive advantage. This research, however, tends to assume that the resources are fixed and immutable and that they operate inside the organization. We offer a competing view in which resources are socially constructed and operate primarily on external stakeholders. Drawing from emerging research in social memory studies, we argue that historical narratives are an emerging means of socially constructing firm-s… Show more

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Cited by 164 publications
(222 citation statements)
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References 56 publications
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“…For example, at given moments in time, firm members can use a rhetorical history to legitimize or delegitimize specific strategic options (Brunninge, 2009). Similarly, they can rely on such history to build external competitive advantages (Foster et al, 2011). While these studies have mainly focused on external audiences for identities, paying attention to internal audiences is equally important.…”
Section: Collective Memory and Identity Endurancementioning
confidence: 99%
“…For example, at given moments in time, firm members can use a rhetorical history to legitimize or delegitimize specific strategic options (Brunninge, 2009). Similarly, they can rely on such history to build external competitive advantages (Foster et al, 2011). While these studies have mainly focused on external audiences for identities, paying attention to internal audiences is equally important.…”
Section: Collective Memory and Identity Endurancementioning
confidence: 99%
“…Content analysis (Anderson & Imperia, 1992;Assael, Kofron, & Burgi, 1967;Benschop & Meihuizen, 2002;Breitbarth et al, 2010;Delmestri et al, forthcoming;Duff, 2011;Kuasirikun, 2011, Dougherty & Kunda, 1990; rhetorical analysis (Davison, 2010;Foster et al, 2011;Graves et al, 1996;), framing analysis (Höllerer et al, forthcoming); deconstruction Kates, 1999;Scott, 1992); semiotics (Davison, 2011;Friedel, 2008;Hancock, 2005;Zilber, 2006); critical analysis (Boje & Smith, 2010;Davison, 2009;Kamla & Roberts, 2010;Phillips & Brown, 1993); hermeneutics (Hancock, 2005(Hancock, , 2006 …”
Section: Methods Of Data Analysismentioning
confidence: 99%
“…Capitalizing on the factlike and representational attributes assigned to visuals, these may not only be used to shape desired features of an organization's presence, but also to alter the perception of its past. Foster, Suddaby, Minkus, and Wiebe (2011), for instance, illustrate how managers -through the use of nostalgic imagery -attempt to reshape an organization's history and invent traditions in order to make the past consistent with their strategic vision or to support a firm-specific competitive advantage.…”
Section: Visual Artifacts As 'Storage' Of Sedimented Social Knowledgementioning
confidence: 99%
“…(and) create substantial and sustainable competitive advantage." 78 It is clear the critics believe that an organization's history can be a rare and inimitable resource that can contribute to many of the intangible assets collectively known as the corporate identity mix. For these authors, the integration of heritage into this mix, like organizational change management, is strategic, purposeful, and agentic.…”
Section: Heritage and Corporate Identity MIXmentioning
confidence: 99%