“…Large–scale studies of broad urban trends often overlook events like those put on by Improv Everywhere: the small–scale, interactional moments that occur in urban spaces. Organizational processes have been addressed by the sociological literature via analyses of growth machines (Logan and Molotch, 1987), political regimes (Stone, 2006; Mollenkopf, 1983), architects and planners (Gans, 2002), entertainment machines, Business Improvement Districts, Tax Increment Financing (Lloyd and Clark, 2001), and “new” retail development and superstores (Zukin et al, 2009; Zukin and Kosta, 2004). These studies have rightfully paid close attention to the social structures that have economically, physically, and symbolically shaped the urban landscape.…”