2018
DOI: 10.1177/0170840618800112
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History as a Source of Organizational Identity Creation

Abstract: We analysed the self-representation of twelve watchmaking firms located in a cluster in East Germany to understand how they apply rhetorical history to craft their identity. The findings show that there are common elements of rhetorical history that help organizations craft their identity, but there are also differences based on each firm’s historical background. While some firms specifically relate their identity to their own history, others mainly employ cluster-level history, while still others may even sel… Show more

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Cited by 38 publications
(57 citation statements)
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“…The second paper that analyzes how the past is used to construct organizational identity is "History as a Source of Organizational Identity Creation" in which Oertel and Thommes (2018) describe the use of history in self-representations of a regional cluster of twelve watch-making firms located in the Saxonian region of Germany. The authors divide the firms into three groups; mature firms founded in the region in the early nineteenth century and with continuity of family ownership, GDR rooted firms which were also founded in the region in the early nineteenth century but which were subsequently sold to non-family owners, and new firms that relocated relatively recently to the region.…”
Section: Identity and Identificationmentioning
confidence: 99%
“…The second paper that analyzes how the past is used to construct organizational identity is "History as a Source of Organizational Identity Creation" in which Oertel and Thommes (2018) describe the use of history in self-representations of a regional cluster of twelve watch-making firms located in the Saxonian region of Germany. The authors divide the firms into three groups; mature firms founded in the region in the early nineteenth century and with continuity of family ownership, GDR rooted firms which were also founded in the region in the early nineteenth century but which were subsequently sold to non-family owners, and new firms that relocated relatively recently to the region.…”
Section: Identity and Identificationmentioning
confidence: 99%
“…Research in this area has multiplied in varieties of fruitful avenues because of the recognition that the past is an important feature of organizational life. For example, some researchers have studied the importance of the past for managerial action and the ability of managers to harness the past for organizational purposes, such as catalysing change, organizational identity and revival (Basque & Langley, 2018; Foster, Coraiola, Quinn-Trank, & Bastien, 2020; Hatch & Schultz, 2017; Oertel & Thommes, 2018; Wadhwani et al, 2018). Others have highlighted the role of diverse stakeholders, such as employees, customers and investors/donors, in shaping organizational memories (Bell & Taylor, 2016; Foroughi, 2020; Ybema, 2014).…”
Section: Introductionmentioning
confidence: 99%
“…On the other hand, organizational identity claims need to be sufficiently understandable and appealing to external funders and customers to attract resources (Martens et al, 2007). Furthermore, while more established organizations have a history which can provide a basis for identity claims (Oertel and Thommes, 2018; Sillince and Simpson, 2010), founders of new organizations have little or no past to draw on when engaging in organizational identity work. In such nascent firms, how does organizational identity take shape?…”
Section: Introductionmentioning
confidence: 99%