“…By portraying the everyday experiences of ordinary people, social media re-enactments serve to make historic events relatable to people in the present and, in doing so, they serve to solicit empathy and understanding for a state’s population. Third, through their focus on experience, historical re-enactments elicit affect and emotion (Agnew, 2007: 301; see also Ahmed, 2014; De Groot, 2011; Doveling et al, 2010), prioritising subjectivity and a personal ‘living of the moment’ rather than a detached, objective and single authored view of history (Mikula, 2015: 598). This creation of emotional attachment is a mechanism by which audiences of public diplomacy initiatives come to be directed and attracted to a state’s history, culture and identity (Roselle et al, 2014: 72; Solomon, 2014).…”