Hispanic charitable giving: An opportunity for nonprofit development

Abstract

In 2003, the U.S. Census Bureau indicated that Hispanics had become the largest U.S. minority group. Representing 14 percent of the population, more than forty million Hispanics currently live in the United States and are a growing source of charitable giving. This study uses a national probability sample (n = 3,261) to examine variables that may influence Hispanic charitable giving in the United States to private nonprofit organizations. Logistic regression analyses indicated that Hispanics were eight times more likely to donate to human service organizations when using payroll deduction. In addition, Hispanics who were solicited for a donation by telephone were twice as likely to make a donation to educational organizations as Hispanic donors not solicited by phone. Volunteerism was also a predictor of Hispanic charitable giving. U.S. demographic trends and this study's findings suggest that nonprofit leaders, including those responsible for fundraising in private nonprofit organizations, need to be aware of the opportunities for Hispanic charitable support.

Factors Influencing U.S. Charitable Giving during the Great Recession: Implications for Nonprofit Administration

“…In a 2008 study of 224 Hispanic Americans, Marx and Carter found that Hispanic donors who used payroll deduction were eight times as likely to give to human services, than Hispanic givers who did not use payroll deduction [11]. In addition, Hispanic givers who volunteered their time were twice as likely to donate to youth development as Hispanic donors who did not volunteer.…”

Living the creed: How chapters of Sigma Lambda Beta International Fraternity, Inc., contribute to civic engagement

“…The most popular organizations in which Latina/os volunteer are religious organizations 19%, education field 17%, youth organizations 13%, such as the Boys and Girls Club, and informal activities 12%, such as baking for school fundraisers, helping friends, or free childcare (Diaz et al, 2001). Similarly, Marx and Carter (2008) found community organizations benefit monetarily from Latina/os through philanthropic activities, such as fundraising. It will be interesting to see how and where…”

Conceptualizing Latina/o philanthropy in higher education: A study of Latina/o undergraduate alumni from a predominantly white Jesuit institution

“…of the total contributions made by Latinas/os are made to religious organizations (Diaz, et al, 2001). Stemming from the 1600s and 1700s in Latin America, the Roman Catholic Church has had a history of furnishing financial, legal, and social services, especially for needy families (Marx & Carter, 2008 were established to provide advocacy on behalf of the Latina/o community in the areas of employment, education, immigrant rights, and political access (Carson, 1999;Center of Philanthropy and Civil Society, 2003;Cortés, 1995;B. Smith, et al, 1999).…”

“…Religion also plays an important role in Latina/o philanthropy. As indicated in Chapter 2, many Latinas/os rely on the church to provide most of their social needs, particularly for needy families (Marx & Carter, 2008;Ramos, 1999). The majority of the Latina/o alumni in this study participated in different types of church activities throughout their lives.…”

“…Involvement with the mutualista organizations. Mutual aid organizations have been in existence for over 200 years and were designed to give informal aid and assist people with economic hardships (Center of Philanthropy and Civil Society, 2003;Marx & Carter, 2008). The Latina/o alumni in this study were members of different organizations that were designed for this exact purpose.…”