“…Foresight can be referred as the ability to understand future (Csaszar and Laureiro-Martinez, 2018) by the firms to generate maximum profits by anticipating the value that the resources will generate once brought to the market (Barney, 1986). Strategic foresight embedded in hindsight–insight combination (Chauhan et al , 2020) offers sighting the future through today’s lens. The use of foresight, or futures studies, is well documented in the literature; however, specific details about the results of foresight activities often need to be culled out, as strategic foresight efforts are mostly undertaken in concealment (Hammoud and Nash, 2014) from competition to ensure maximum leverage for the venture concerned (Daheim and Uerz, 2008), and they impose a direct impact on activities like innovation, marketing, profit-making and strategic planning of the business (May, 2009).…”