Hijab No More: A Phenomenological Study

Syahrivar, Jhanghiz

doi:10.1007/s10943-020-01068-7

Cited by 16 publications

(20 citation statements)

References 60 publications

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“…Previous studies hint that playing and buying games is a compensatory mechanism or strategy. In consumer behaviour context, compensatory consumption occurs when consumption is motivated by needs that cannot be fulfilled directly; therefore, consumers seek an alternative and symbolic fulfilment which may signal to others their mastery or accomplishment in certain areas under threats (Lisjak et al , 2015; Koles et al , 2018; Syahrivar and Pratiwi, 2018; Syahrivar, 2021). According to Lisjak et al (2015), a man who felt that others were undermining his intelligence, hence intellectually threatened, might buy a trivial board game to signal to others that he was smart.…”

Section: Literature Reviewmentioning

confidence: 99%

Pay to play in freemium mobile games: a compensatory mechanism

Syahrivar

Chairy

Juwono

et al. 2021

IJRDM

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PurposeA rarely discussed type of indulgence good is “virtual” goods featured in freemium games, one of the most important platforms for online retailing. The freemium business model becomes popular amid the growth of mobile games and smartphones. The purpose of this research is to look into the factors that influence the intention to play freemium games and purchase in-game virtual goods, as well as to compare male and female millennial gamers in Indonesia, Southeast Asia's largest mobile gaming market. This research discusses the phenomenon in the context of compensatory consumption.Design/methodology/approachThis quantitative research used an online questionnaire for data collections. A total of 275 millennial mobile gamers were selected via purposive sampling. In total, there are six factors incorporated in this research: utility, self-indulgence, social interaction, competition, the intention to play freemium games and the intention to pay for virtual goods. This research used structural equation modelling (SEM) via AMOS software to test the hypotheses.FindingsThis research reveals that (1) utility is a negative predictor of the intention to pay for virtual goods, (2) self-indulgence is a positive predictor of the intention to play freemium games, (3) there is a mediation effect of the intention to play freemium games on the relationship between self-indulgence and the intention to pay for virtual goods, (4) social interaction is a positive predictor of the intention to pay for virtual goods, (5) competition is a positive predictor of the intention to play freemium games, (6) there is a mediation effect of the intention to play freemium games on the relationship between competition and the intention to pay for virtual goods and (7) the intention to play freemium games is a positive predictor of the intention to pay for virtual goods.Research limitations/implicationsThis research has several limitations: first, half of the study’s millennial respondents were students whose gaming expenditures might depend on their parents or guardians' willingness to accommodate their gaming activities. Therefore, there might be some biases in the intention to pay for virtual goods. Second, the numbers of female respondents outweigh male respondents (44.4% males), hence the sample representativeness issue in a slightly male-dominated gaming industry in Indonesia. Third, the game genres the millennial respondents mostly played were the battle royale and the shooter games. Other game genres (e.g. puzzles) might involve a different mechanism. Lastly, the authors measured the compensatory consumption concept indirectly, such as by measuring variables associated with lack of time (utility), the need for virtual achievements or online recognitions (competition), mood-related issues (self-indulgence) and lack of belongingness (social interaction).Practical implicationsGame developers and online retailers (e.g. Google Play Store, Android App Store and Microsoft Store) should incorporate competition, indulgence and social interaction elements when designing and promoting freemium games. Based on the results of this research, a combination of these three elements improves the likelihood of purchasing virtual goods via online retail platformsOriginality/valueThis is the first research to demonstrate a link between online retailing and compensatory consumption, particularly in the context of freemium games. This research extends the literature on online retailing in the context of freemium games, which has received little attention. In addition to theoretical support, this research provides new empirical evidence for previously unexplored and unsupported relationships.

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Section: Literature Reviewmentioning

confidence: 99%

Pay to play in freemium mobile games: a compensatory mechanism

Syahrivar

Chairy

Juwono

et al. 2021

IJRDM

Self Cite

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“…After carrying out a theoretical review of publications linked to our subject matter, one can find several studies on why people are converting to Islam worldwide, as well as in the particular case of Cordoba and Granada (Ventura 2012;Lupiáñez 2019). There are also studies on Muslims leaving Islam and the consequences that decision can bring them (El Saadawi 1982;Kugle 2010;Manea 2016;Nazemian and Azizimorad 2019;Syahrivar 2021). However, there are no studies on the reasons that make Muslim converts leave Islam, a faith to which they had voluntarily chosen to convert, taking into account the problems that, in many cases, said conversion brought them-social rejection, family rejection, difficulties in finding a job, etc.…”

Section: Introductionmentioning

confidence: 99%

Islam Is Not Bad, Muslims Are: I’m Done with Islam

Ainz-Galende

Rodríguez-Puertas

2021

Religions

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The present paper addresses the motives that make some inhabitants of the Spanish province of Granada that converted to Islam leave it after some time. We have approached this reality using grounded theory and conducting nineteen in-depth interviews. Two of the main conclusions are that all interviewees were under great pressure due to the expectations that Muslims they interacted with—partners, family, people from Muslim associations or internet groups, etc.—had of them, and that said expectations were based on interpretations of a fundamentalist nature. Additionally, the fact that these people left Islam makes it evident that their existence is grounded in a ‘self’ under constant construction and open to the possibility of starting to be, continuing to be, or changing depending on their personal choice.

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“…In the work of Syahrivar (2021) entitled "Hijab No More: A Phenomenological Study", Muslim minority groups in the Western countries (e.g. Canada) were incorporated in the study for in-depth interviews.…”

Section: Populations and Samplesmentioning

confidence: 99%

“…Both claimed that they used to live in environments where the majority of women wore hijab. Their testimonies suggest a bandwagon effect among Muslim women; they are encouraged to purchase and consume certain products or to adopt certain consumption patterns so that they can be identified with a particular social group (Negrea-Busuioc et al, 2015;Syahrivar, 2021).…”

Section: Compensatory Consumption Among Muslim Minority Group In Hungarymentioning

confidence: 99%

“…Secondly, if Muslims doubt if their needs can be fulfilled by the non-halal alternatives, they should avoid it altogether (Islamqa, 2009). In line with Syahrivar (2021), we also need to draw a line where some non-Islamic consumption behaviour patterns could be a form of compromise rather than compensatory.…”

Section: Compensatory Consumption Among Muslim Minority Group In Hungarymentioning

confidence: 99%

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Compensatory Mechanism in Religious Context

Syahrivar¹

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Consumption activities driven by socio-psychological issues or ‘compensatory consumption’ have gained popularity among Marketing researchers in recent years. However, decades after its introduction, compensatory consumption has not been thoroughly discussed in the religious context. This dissertation aims to investigate compensatory consumption in the context of religions, most notably Islam. The majority of respondents in this study were Muslims, both as majority and minority groups. Previous research has shown that understanding Muslim spending patterns and consumption motivations are critical for avoiding marketing myopia. The researcher employed both quantitative and qualitative methods to reveal the mechanism behind religious compensatory consumption. This dissertation connects religious compensatory consumption with “moral” consumption concepts, such as green consumption, to provide a more comprehensive explanation of compensatory mechanisms. In total, this dissertation presents five articles that have been published in reputable journals. The results of this dissertation are expected to refine the theory of compensatory behaviour and give a framework for future research in a similar area.

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Hijab No More: A Phenomenological Study

Cited by 16 publications

References 60 publications

Pay to play in freemium mobile games: a compensatory mechanism

Pay to play in freemium mobile games: a compensatory mechanism

Islam Is Not Bad, Muslims Are: I’m Done with Islam

Compensatory Mechanism in Religious Context

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