Plant growth regulators determination is of great importance for crops quality monitoring. In this work, 4-bromophenoxyacetic acid (4-BPA), one of the phenoxyacetic acid, is detected via electrochemical method for the first time. eGr/CeO2 composite was constructed for the sensing materials due to the synergistic effect of excellent catalytic active sites of CeO2 and good electron transference of electrochemical exfoliated graphene (eGr). The designed eGr/CeO2 sensor has the active surface area of 0.097cm2 and the roughness factor of 2.425. The eGr/CeO2 sensor displayed a good linearity in a wide range from 0.3 to 150 µmol/L and the lowest detection limit is 0.06 µmol/L for 4-BPA detection. Electrochemical determination for 4-BPA is following a diffusion-controlled process on eGr/CeO2 electrode, which involves 2e in the transference processes. This developed eGr/CeO2 sensor has excellent stability with the relative standard deviation (RSD) of 2.35% in 10 continuous measurements, and good reproducibility with RSD of 3.6% in six replicated measurements. Moreover, the recoveries are in the range of 90% − 108% for detecting the 4-BPA in apple juice. The proposed eGr/CeO2 sensor shows a great potential for plant growth regulators detecting in corps.