“…In the face of these two discourses, termed here the 'cash cow' and 'legitimacy' narratives, business schools are under increasing pressure from a range of stakeholders, both internal and external. On the one hand, business schools must brace themselves for attracting and accommodating growing numbers of international students whose academic credentials, such as English language competency, are, in many cases, more limited than domestic students, and, on the other, demonstrating that they produce outcomes valued beyond the university (Green et al ., 2017). Here, business schools are under increasing pressure to achieve and maintain international accreditation, with this often been contingent on the demonstration of impacts in various quarters, such as the business world and the broader community (Snelson‐Powell, Grosvold, & Millington, 2016).…”