Higher Education, High-Impact Research and University Rankings: A Case of India and Comparison with China

Reddy, Kotapati Srinivasa

doi:10.2139/ssrn.2685586

Cited by 2 publications

(1 citation statement)

References 88 publications

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“…This central university is situated in Uttar Pradesh, which is the most populated state in India and has the largest number of households in the country (Planning Commission of India, 2014; Ministry of Human Resource Development, 2013). Also, Uttar Pradesh has the second highest number of universities in India, as well as the maximum number of students enrolled in colleges and universities (Reddy, 2015). Thus, the sample may be safely considered to be representative of the entire student population of India.…”

Section: Methodsmentioning

confidence: 99%

Exploring the role of website quality and hedonism in the formation of e-satisfaction and e-loyalty

Ahmad

Rahman

Khan

2017

JRIM

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Purpose The purpose of this study is to explore the factors that help in building e-loyalty towards online retailers. Internet has brought the world market into a single platform. Marketers have started using Internet as a new and innovative way to interact and reach people all around the world. With the increase in the number of Internet users, the number of e-marketers has also increased. In the context of online retailing, the service quality being offered is increasingly being used as a tool for competitive advantage. E-tailers are embracing superior e-services to attract, retain and convert patrons into loyal customers. Design/methodology/approach The researchers in the present study have used a research instrument that consists of constructs of the modified eTailQ scale, hedonism and e-satisfaction that together result in the formation of e-loyalty. Researcher-controlled sampling was employed to collect data from 159 student respondents. Findings Exploratory factor analysis, confirmatory factor analysis and structural equation modelling were applied for analysing the collected data. The results of the study demonstrate that major factors which help in the formation of e-loyalty are e-satisfaction, customer service, privacy and hedonism. Originality/value This study extends the understanding of the role of e-satisfaction, customer service, privacy and hedonism in the formation of loyal consumers. The researchers proposed a model to study the factors impacting the e-loyalty of the Internet shoppers in India. The findings of the study are expected to help both researchers and marketers.

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Section: Methodsmentioning

confidence: 99%