-Key features of satellite communications such as wide-scale coverage, broadcast/multicast support and high availability, together with significant amounts of new satellite capacity coming online, anticipate new opportunities for satellite communications services as an integral part within upcoming 5G systems. To materialize these opportunities, satellite communications services have to be provisioned and operated in a more flexible, agile and cost-effective manner than done today. In this context, this paper describes the architecture of a satellite ground segment system that is built on the introduction of Software Defined Networking (SDN) and Network Function Virtualization (NFV) technologies and examines the use case for delivering a Satellite Bandwidth on Demand (BoD) solution.