A new procedure for the design and optimization of the rotor laminations of a synchronous reluctance machine is presented in this paper. The configuration of the laminations is symmetrical and contains fluid-shaped barriers. The parametrization principle is used, which executes variations in the lamination geometry by changing the position, thickness and shape of the flux barriers. Hence, the optimization procedure analyzes the various configurations through finite element simulations, by means of the communication between MATLAB and Flux 2D. In the post processing stage, the best geometry which optimizes mean torque, torque ripple, efficiency and power factor is selected. Once the best rotor configuration is defined, further investigations allow improving its performance by modifying the current angle, the stator winding and the thickness of the radial ribs.